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Renaming Your Business: Should You? And If So, How?

Introduction
Lesson 1: Introduction
Preview
Part I: Should You Change Your Name?
Lesson 2: Valid Reasons to Change a Name
Lesson 3: Questionable and Bad Reasons to Change a Name
Part II: The Politics and Process of Renaming
Lesson 4: The Emotional Stakes in Renaming
Lesson 5: Contests, Crowdsourcing and Committees
Part III: Name Evolution Techniques
Lesson 6: Tweak by Tweak
Lesson 6 Supplement: Tweak by Tweak Worksheet
Part IV: Radical Name Change Techniques
Lesson 7: Brainstorming Methods
Lesson 8: A Cornucopia of Name Changes
Lesson 8 Supplement: Online Naming Resources
Part V: Vetting Possible Names
Lesson 9: Screening Your Name Candidates
Lesson 9 Supplement: Name Screening Worksheet
Lesson 10: Screening Your Name Candidates (continued)
Lesson 10 Supplement: Trademarking Links
Part VI: Implementing the Change
Lesson 11: Making Your Chosen Name Public
Lesson 11 Supplement: Sample Press Release

Part III: Name Evolution Techniques

Renaming Your Business: Should You? And If So, How?
By: Marcia Yudkin
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