I've hired a lot of people in my career. And I've found a common element and people who apply for jobs. And this is a side note for just a second. But so many people don't tell stories in their interviews, which baffles me. So the job description might say something and a bunch of things. And in there it says, We need someone with perseverance, and yada, yada, yada a bunch of other qualities.

And that perseverance thing, someone will latch on to that in an interview, I'll be sitting across from someone and they'll say, I'm a person who loves to persevere, I love to go above and beyond and they're giving me a bunch of buzzwords that like basically were taken out of the description. It makes no impression on me whatsoever, except to show me that you're either uncreative or don't know who you are. Now, imagine if that person instead of just saying the buzzwords to me and telling me they're present, there's someone who perseveres actually went into a story. If they actually said, Well, this last job I had, it was a crazy experience. I was working for this election and and I had to make these posters that had to be done by 6am. And so what did I find out?

I went to Kinko's and it was close to 10pm and I realized I needed a 48 inch plotter and I didn't even know what a plotter was. And then I realized you can't print posters unless you have a plotter. So I was trying to find the only left prop plotter in all of Los Angeles. And I ended up going on a wild goose chase. And I was trying to find it all over town. I ended up trying to go to Florida and I found this dude who had one, but my car broke down.

And so then what did I do? I had to get an Uber get to his house has to and we printed out the plotters, I suddenly got these printer papers, and I printed all these posters and I Uber back to the office, it's 5:55am in time to deliver these posters. Now, it might be a ridiculous example. But it's something that totally applies. It's like, wow, you're someone who likes to persevere, you just showed me rather than told me and you told me the story. And this story, I now remember you forever.

I'm going to remember you whether I hire you for this job or not. And in fact, I've actually not hired people who I've loved and only recommended them to other people because I didn't have the space to bring them on to our group. So again, storytelling can be really powerful. And it's a tool that should be used all the time. If you're trying to make a connection, like in an interview where you have very minimal time with someone who's very used to seeing candidates were very qualified. You need to make an effort.

Impact on them. The more you can tell a story about who you are that illustrates something that is applicable to the job you're applying for. Wow, that's powerful and it really sticks with you. Remember that the next time you go in for an interview