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Get Local Publicity for Your Company, Yourself, and Your Cause

Introduction
Lesson 1: Overview of the Course
Preview
Getting Local Publicity
Lesson 2: Benefits of Publicity
Lesson 3: The Three Basic Factors for Publicity
Lesson 4: The Top Seven Strategies for Local Publicity
Lesson 5: Publicity Tools and Techniques - Part 1
Lesson 5: Resource - Sample Press Release
Lesson 5: Resource - Sample Pitch Letter
Lesson 6: Publicity Tools and Techniques - Part 2
Lesson 7: Publicity Blunders to Avoid
Lesson 8: Go For It
Lesson 8: Resource - Sample 5-Month Publicity Plan
Lesson 8: Resource - 132 Ways to Be Newsworthy

Lesson 3: The Three Basic Factors for Publicity

Get Local Publicity for Your Company, Yourself, and Your Cause Getting Local Publicity
By: Marcia Yudkin
15 minutes
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