Positioning Your Brand to Win.

What will you learn in this live class?

• This course will give you everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world.
• This unparalleled brand positioning process was refined over 30 years and has been used by more than 200 highly successful brands in almost every product and service category.
• This unleashes your brand's full power, you must create a unique value proposition that is emotionally compelling. This requires a rigorous brand positioning process based on deep customer insight. And it requires an understanding of how brands can connect with customers through shared values and exceptional experiences.
• This brand positioning process is part art and part science, using both the left and right sides of your brain.
• The course includes examples from many world-class brands and all the tools, templates, and information you will need to position your brand to win.
• The course is comprised of a video, seven handouts, and links to 37 relevant blog posts. I will instruct you to use the handouts at appropriate points throughout the video. I have provided the blog posts as supplemental reading. Feel free to read them for additional insights on each topic. I have also provided links to hardcover, paperback, Kindle, and audiobook versions of "Brand Aid: A Quick Reference Guide to Solving Your Brand Problems and Strengthening Your Market Position." Read this for a more in-depth understanding of brand management and marketing.