Now let's talk about arrangement and outlining. This is the process where you pull it all together, where you take the information that you've accumulated through your rhetorical research, the ways that you're going to build believability, leverage logic and evoke emotion, and pull that all together into a powerful communication approach. In classical rhetoric, arrangement refers to how you organize the words and concepts that comprise your overall rhetorical strategy. Aristotle believed that there were really only two parts to any persuasive discourse. You stated your case and then you proved it. Later rhetorical theorists however, so the components of persuasive speech as comprising five distinct parts, in other words, arrangement involved, identifying the introduction, where you establish what you're going to talk about.

Next, your statement of fact, where you introduce the central points of your argument as they relate to the situation at hand. Next to confirmation where you cite the main facts or concepts that will support or prove your case, the reputation where you respond to your opponent's argument or objections and attempt to disprove them. And lastly, the conclusion where you summarize your argument and make the final appeals that will leave your listeners or readers feeling good about you, and feeling predisposed to take the action that you're proposing. Now from a practical perspective, outlining can just be approached by developing a basic beginning, middle and end structure. In this scenario, the beginning or introduction would be where you set an overview of what you plan to talk about stating the general purpose of your speech. In your introduction, you must capture your listeners or readers attention and begin the all important process of establishing your credibility or building believability in the body.

Or middle section, you would employ the line of reasoning based on your rhetorical syllogism. Or you would build a series of statements that lead to a logical conclusion. In the middle section of your discourse, you would also be arousing the desired emotions in your listeners or readers. In the end, your concluding remarks would remind the listener but you said a summary of your case and leaving the listeners or readers feeling good about you, reinforcing your ethos. The conclusion is also where you would evoke your call to action. Now, certainly not all our communications are this formal, but I believe that arrangement and outlining is imperative in every major communication situation.

I know that I develop outlines when I'm writing a book full manuscript would require extensive outlining, but also either one I'm about to make an important phone call, and I want to jot down some key communication points I want to make as well as introduced some of the rhetorical techniques. We've been discussing in this course, let's come up with three key takeaways. rhetorical arrangement is the process of planning out the structure of your communication strategy. arrangement is actually the process of organizing your communications with a beginning, middle and end. And it's where you take everything that you've discovered the ways that you will build believability, leverage logic and evoke emotion. And lastly, arrangement and outlining is essential in preparing for any communication situation.

In the next lesson, we'll wrap up all the guidance. I hope I've been able to successfully provide in this course. And we'll talk about a class project that you could undertake to help you understand and apply classical rhetorical techniques in your writing and communication planning.