In this course, I've tried to take the great ancient art of classical rhetoric, I've presented the key techniques or strategies that you can use in everyday communication situations. In the lessons, we covered audience analysis and the ways to understand our readers and listeners and the attitudes they hold toward us and our topic. We looked at rhetorical research into specific ways that we could ask questions and explore different areas in order to come up with ideas and concepts and facts and verbal techniques that we can use in our messaging and actual communication presentations. Lastly, we talked about arrangement and the ways to best organize your communication approach for maximum impact. So whether you're writing an ad, a press release a speech During communication planning for a sales program, writing a submission for a jury, or writing a letter of appeal. The principles and techniques of classical rhetoric are usable in every communication situation where you need to be persuasive, and you need to move others to action.

Now, let's look at three specific exercises that you can undertake to effectively apply and understand classical rhetorical techniques and strategies. The class project for rhetoric for writing and communication strategy involves three activities. First, select an ad campaign comprised of at least two ads, and analyze the campaign's messaging from the standpoint of the classical rhetorical principles Taught In The Course, indicate what messaging strategies were employed, and assess their effectiveness. Second, write a one page ad Press Release speech or other form of persuasive content, where you apply one or more of the classical rhetorical principles Taught In The Course. Explain how you use these messaging strategies and why. Third, select an organization could be a profit or a nonprofit group, visit its website and analyze how the group is positioning itself and its mission.

Note how the organization is persuasively describing itself in the marketplace by applying classical rhetorical principles. Thank you again for taking this course. I look forward to interacting with students and fielding your comments, questions and ideas online. Best of luck