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Aristotle on Advertising
Aristotle on Advertising: Class Lessons
Aristotle on Advertising: Introduction
Preview
Winning Through the Art of Words
Audience Analysis & Identification
Audience Analysis & Identification
Rhetorical Research & Messaging
Rhetorical Research & Messaging
Building Believability (Ethos)
Building Believability (Ethos)
Leveraging Logic (Logos)
Leveraging Logic (Logos)
Evoking Emotion (Pathos)
Evoking Emotion (Pathos)
Arrangement & Outlining
Arrangement & Outlining
Applied Rhetoric
Applied Rhetoric
Conclusion
Conclusion
Applied Rhetoric
Aristotle on Advertising
By:
Mark N Clemente
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In this lesson, the instructor provides real-life examples of applying classical rhetoric in devising business communication strategies. The examples tie directly to the preceding course content.
We'll cover the following topics in this section:
Applied Rhetoric
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