Welcome back fam. In this section, we're going to be talking about cover letters. Now there are a lot of people who think that cover letters are very difficult to do. But in a way, all it is is a response to a job advertisement, you're just showing your personality to that degree. So what I mean is if your resume is backing up what you've accomplished, the knowledge, skills and abilities that you've have, the things that you've acquired during your your career performance, you want to be able to back that up on a personal note. So the easiest way to explain this is, if I can see what you can do logically, right?

On your resume, on your CV, whatever it is that you're using. Well, I need to be able to see Do you have a personality behind you? Meaning Do you have the soft skills? Do you know how to persuade someone? Do you know how to sell Do you know how to close because if you have to think about it, in essence, a cover letter is just you conveying a better version of what you would see in the resume or in the CV, it doesn't matter, we're going to be discussing how to essentially go through a cover letter. No, it's a put why to put it and in that case, so if you get the dummy cover letter that I have, it's a template.

Now the template is going to be rather straightforward. So let's go ahead and talk about the top and work our way down to the bottom. As you can see, right here, we have my name Christian gray. And just like your resume, I can go ahead and put your degree and you could go ahead and put your certification and or license if you have it, you can put your street address, city state zip cell email. The reason why you want to do this is because it's gonna allow you the opportunity to get a phone call back or an email back and most of the time, you want to be able to be ready for when that happens. So the way it works is that when it comes to assessing this, this is already going to be set for you in Microsoft Word.

If you use Google Docs, then you're going to have to toggle it a little bit just when it comes to the margins. So right now you want to lay it out as the position you're applying for. So if you're applying for a CEO, position CEO or mid level manager position, you want to say to which specific job, this is going to be completely different in your resume and cover letter title. Now the title is for you to establish a foundation that you notice, right, you could be a special projects coordinator, you could be a liaison, committee out, reach specialist, whatever, whatever it is that you do, the position you're applying for, is going to be specific meaning if I have a special projects coordinator on my resume, or my CV, but the position you're applying for is a project manager, then you're going to want to say projects manager, there's just you.

It's going to be two completely different paths, but you're still aligning the same goals. The second thing you're going to be doing is talking about your company name. So the company name that you're applying for, you want to tailor it to That as well as the location because some companies have different offices. And if you don't put which office, it's not going to make sense if they see your street address and you're in Texas, but the company you're applying for is headquartered in Massachusetts, then they're going to be like, why is he applying to Massachusetts and Texas? Why does he want that. So you do want to be specific to that location.

Now I have this set up in terms of deer intro, body closing call to action, I want you to delete these when you start using this. So intro body closing, call to action. I do want you to delete that, because it's going to be irrelevant. I just wanted to give you a layout of how things are going to be set in stone. Once we start crafting this cover letter. One of the best things about the intro when it comes to who you're speaking to, if you could get a specific name.

You did your research on LinkedIn, you did research on Google or you did your research on Glassdoor, whatever the case may be. If you could find the specific person who's hiring or just one of the hiring managers, you're going to show that you Did your research and that is the best part about job hunting is join the research because when you find specific people and or even if we have a tailor to the CEO COO, it shows that you're actually Cognizant you're proactive in going into that company and it's going to build a much more personal touch. When it comes to the intro here, all you're doing is just establishing that you did research and that you want this position for this company. Now, the easiest way to talk about the intro is essentially state that you're interested in this job. I would like the opportunity to get interviewed for this job, but you're gonna make it about them because when you hook them, we're going to be talking about why you are a good fit in the body and in the closing.

The body is going to be a big portion of the cover letter and what's the cover letter, the body is going to go into two things. So the body is showing your proof when it comes to your proof. It's word You any kind of leader or did you have any responsibilities? Did you make any? Did you exceed in any sales quotas, you want to be very specific in the body. And the body is you showing with valid data that you managed this, you exceeded this expectation.

You want to give the deep dive without going too much, the body should be anywhere from three to five sentences, the intro should be about two to three. So we have two to three. And then we have three to five. The closing is going to be your passion behind your proof. So for example, I'm going to kind of go ahead and say this. If you are a event coordinator and you manage events, or whatever the case may be in the body.

You're going to be talking about how you handled a gala of 500 people. And people were so impressed you had a 92% success rate of feedback, showing that kind of quantitative proof as an event coordinator is The body. Now in the closing, we're going to be talking about your passion behind event coordinating. Why are you passionate? Why are you trying to ensure that when you're this event coordinator, that the reason why you do because of whatever it is that you do is because you have a passion behind it, you have a drive. So in the closing, in short, I am an event coordinator, I did all this good stuff.

In the closing, you're saying it's because it's going to make the distinction between a bad review of the company or a good review of the company. So let's just say this event coordination ended up being something like I have seen events where bands show up late and the food is cold, and people were just eager to get out as opposed to the band was very lively. And, and the food was spectacular and it wasn't dry and everything was just so on par and makes people want to come back to the company come back to those events. That is going to be the biggest distinction between the body and the closing your body is your quantitative proof. Your closing is your passion that drives you to establish that quantitative proof. And then the call to action is going to be you closing everything as a whole saying, nonetheless, if you need any additional info, you can reach me at this number.

You're literally telling them reach me at this number, or this email. If you want to see some of the events that I've done or some of the reviews, I have a website, I have a portfolio, it could be anything, whatever it is that you're doing. The way it's broken up is intro is I'm interested to become part of your team. The second is the body of your quantitative proof. The closing is your passion that backs up that quantitative proof and your call to action is saying if you want to get in touch me Here it is. But if you need more research on your end, here's my portfolio.

Here's a website here's reviews that I did on this that's going to be created for you. And then in the sincerely in the sincerely portion You're just signing off and saying sincerely, Christian Grey, a cover letter shouldn't be that hard to do. You shouldn't overthink it. Because once you establish your quantitative proof, taking out the big accomplishments that you have in your cover letter tailored to that position that you're applying for, your passion is going to come out. And that's where the personality comes in. If you try to be very fancy, and try to make it sound so magnanimous, it's never gonna work.

And if you need help trying to get these words together, then use those cheat sheets that I established for you. selling ads and the power verbs are going to pay a very big portion into establishing your cover letter. So I don't want you to overthink this, it's very easy to do, you're just establishing essentially putting your resume into a short and concise selling advertisement to the company that you're applying to. So let me know what you think guys, I hope you really got a lot of value of this video. If you have any questions, comments or concerns and make sure you let me know down in the comments section or in the FAQ. Again, guys, I'm always Here to reach out.

Let's go ahead and get into the next section.