## First things first - What are we going to do? - Who the heck am I? ## Just a few things to keep in mind - You do not have to be on every platform to be successful - Social Media is an important part of your SEO recipe - Consistency, content value, and engagement are key - Know your brand - Hashtags and keywords - you need them - Managing social media can be a full-time job - No right way - what’s right is what’s working for your business - Vanity analytics - likes, follows, etc. do not equal success - Email Lists are still a good idea - email is not dead