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Marketing Analytics: Pricing Strategies and Price Analytics

Introduction
Welcome to the course
Preview
Step1: Estimating Demand
Estimating Demand
Forms of Demand Curve
Excel Estimating Linear Demand Curve
Excel Estimating Power Demand curve with Elasticity
Excel Estimating Power Demand Curve with points
Subjective Demand curve
Excel Estimating Subjective Demand Curve
Excel Maximizing Revenue using Excel Solver
Step 3: Estimating Costs
Estimating the cost function
Excel Modeling Cost Function and Maximizing Profit
Including effect of complementary goods
Excel Effect of complementary goods
Step 4: Analyzing competitors
Analyzing Competitors
Step 5: Evaluating Pricing Strategies
Price Bundling
Types of Bundling
The Bundling Problem
Excel Solving Bundling problem Part 1
Excel Solving Bundling problem Part 2
Excel Solving Bundling problem (Price Reversal)
Non-Linear Pricing Strategies
Willingness to Pay of customers
Example Problem Statement
Excel Standard Quantity Discounts
Excel Non-Standard Quantity Discounts
Excel Two-Tier Pricing
Price Skimming Strategy
Excel Price Skimming Strategy
Revenue Management
Excel Handling Uncertainity
Appendinx Using Lookup functions
Theory: Pricing Policy and Pricing Objective
Steps of setting a Pricing policy
Different Pricing Objectives

Step 3: Estimating Costs

Marketing Analytics: Pricing Strategies and Price Analytics
By: Start-Tech Academy
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