Creating a Facebook ad with the ads manager. Hey there friends. Now it is time for you to learn how to create your first Facebook ad campaign using the ads manager creating a campaign. The ads manager will allow you to create a new campaign or to use existing campaign. When you create a new campaign, the first step is to select a marketing objective. The marketing objectives available here include brand awareness, reach, traffic engagement, app installs, video views, lead generation, messages, conversions, catalog, sales, and store visits.

For this example, let's select reach as our marketing objective. This will allow us to show our ad to as many people as possible within our budget, select your objective and then scroll down to name your new ad campaign and the campaign Name field. Then click on the setup Add Account button. On the next page, you will be asked to specify your account country, your currency and your timezone. This is something you will do once, click on Continue when you finish adding this info, setting up the ad set. Next up, you have to set up your ad set for this campaign.

Here you have to select the page that you will use to run your ads. To set up your audience. Select your ad placements, your budget, and your schedule. Start by naming your new ad set in the ad set Name field. Now select the page you want to promote in the Facebook page menu. Let's now move over to the audience section.

Here you can create new audience or use the saved audience. For this example, we are going to show you how to create a new one Audience so we will select the Create new audience option. First, select your target locations in the location section. Here you can type the name of your target location in the text field above the map and click on it to select it. You can target several locations at once. You can also select the target everyone in this location, people who live in this location, people recently in this location, or people traveling to this location.

In the age section, you can select the base and top ages of your target audience. In the gender section, you can select your target genders. In the languages box, you can browse and select your target languages. In the detailed targeting section, you can include or exclude people based on demographics, interests, and behaviors. In the connection section, you can select the reach Facebook users according to the type of connection they have with your page, such as the People who like your page or friends of people who like your page. As a final step, you can click on the Save audience button to save this audience and use it later.

Let's now move over to placement. Here you can select between automatic placements or edit placements. If you select automatic placements, your ads will be served to all possible types of users on all types of devices across multiple placements that include Instagram, and the audience network. If you select Edit placements, you can select where you want to show your ads, and on what devices in the budget and schedule section, you have to select a budget as well as a schedule for your campaign. on budget, you can select daily budget if you want to spend a specific amount on a daily basis or you can select lifetime budget. If you prefer to spend your budget over time until it's depleted.

On schedule. You can select the Run my ad set continuously starting today to run your ads until you decide to stop them manually. Or you can select Set a start date and an end date to schedule when your ads start running. You can click on Continue when you're done setting up the ad set setting up the ad. Next up, you have to set up your ad creative. First, you have to name your ad in the ad Name field.

Now you have to select your ad format. Now this type of ad allows you to select carousel or single image or video. Let's select single image or video. After selecting a format, you have to upload your media select image. If you're going to use an image, select video or slideshow. If you plan to use a video or slideshow, upload your media and move to the next step.

Let's move over to the text section. Here you have to add your ad copy your ad title and your ad URLs. Let's start on the text field to type the ad copy. Now check the ad website URL box and enter your site's or landing pages URL in the website URL field. In the headline field, you have to enter a headline for your ad. You can use a news feed link description field to add a description or brief value proposition.

Now click on the call to action menu to add a call to action button to your ad. There are several types of call to action buttons available. You can also select the no button option. If you don't want to add a call to action button to your ad. You can preview your ads in the ad preview window. Here you can see how your ads will look on different placements, such as the mobile newsfeed and the desktop newsfeed.

Finally, you have to click on the Confirm button to submit your ads for approval. your ads will start running once they are approved by the advertising team. Next up, we'll show you how to go a little further with your marketing objectives by creating a Facebook ad campaign to increase engagement