Okay, welcome back. In this video, we're going to talk about creating your OPT in pages and the different types of opt in pages that you can create. So the whole point of the opt in pages is that you're going to need a form to capture emails. So you can always ask for a name and email to be able to personalize emails, okay, so when you're creating your OPT in page, you've seen pages where they just ask for your email, okay, and a lot of people say you can do this. And while you know, sometimes you can. I personally think it's always better just to get the name and email because you can personalize his emails, and that's going to increase your overall conversions.

Okay, so when you have higher conversions, you're going to make more money, obviously. So it's always good to get the name and email and I'll tell you why. And exactly how we're going to personalize those emails with that name. But the three different types of opt in pages or squeeze pages, Guru squeeze pages and blogs So a squeeze page is basically just going to be a straight form where you, you know, show the offer, you show the free premium, and they just enter their name and email. Okay? It's not there's no real relationship with a squeeze page.

Okay? So it has nothing to do with your company, your brand or you personally it's just about the topic. Okay, the squeeze pages are very easy to build. Okay, so someone on Elance comm will do this for you for very cheap, or you can pretty much build one yourself pretty easily. Like I said, it's all about the topic. It's all about the niche that you're talking about.

And squeeze pages are really easy to optimize, okay, so you're going to constantly want to optimize your squeeze pages, make them better and better and better to up your OPT in rate, and so on so forth. Now guru squeeze page is more of a 5050 relationship topic squeeze page. It's more geared towards someone who's trying to build a brand. You know, if you're a guru, if you're actually trying to make a name for yourself, you would use a guru squeeze page, okay? So when you actually do end up emailing your audience, they kind of know you they know your brand already. It's just like a regular squeeze page, there's very little content on the page.

It's more or less just about, you know, the premium, and you know, maybe the newsletter or whatever your offering is, of course, it's relevant to your niche, but there's not a lot of content here. And then obviously, the guru squeeze page will help in the follow up sequence because you've got that relationship built. And then finally, we've got a blog. Okay, so the blog is all about the relationship. Okay, in the blog has a lot of content, okay, content is great because it helps you pre sell. Okay, so let's say you end up in your blog talking a lot about a certain niche.

You're talking about health and fitness and why it's important to you. No, no The certain types of workouts, and then they end up opting in, you give them the premium, which is probably relevant to what your blog is about. Then you also send them that offer with, you know, the PS promo in it. And you send them the first email directions, the download their premium with that PS promo in it, and they've already kind of been pre sold on the idea, okay, so it's a great way to, you know, not only, you know, build a relationship, but just deliver a lot of free stuff here audience and you can use a pop up lightbox form, which actually, you know, makes the rest of the page go dem and you've probably seen it pops up and you can enter your name and email there. And it's almost like some you have to do before you can read the rest of the content.

And these do very well. Okay, so the lightbox pop ups increase your opt ins have been known to increase opt ins a lot. So always good to use that and do a little research on how to exactly set that up. So the blog is, like we said, mainly about relationships. Okay, so it's a great way to deliver content. So what should you choose?

Well, for starters, the squeeze page is the easiest for, if you're just getting started. If you haven't done anything like this before, then you may want to go with the squeeze page. It's pretty standard, pretty easy, pretty easy to customize, pretty easy to optimize. You don't have to give away a lot of content. It's pretty straightforward. But then once you've gotten this down, you're starting to build a list.

My advice is to move on to the blog, okay, the blog, eagles, more content equals more trust is going to lead to higher conversions. Once someone's on your list, because if they've already read a bunch of stuff from you, they already know you. And they already like what you have to say, and they already you know, are in rapport, then it's just gonna be that much easier when it comes time to get them to try to buy from you. So I would start with a squeeze page, then move on to the blog. And then you can do the guru page. It's more of a hybrid model.

You can use this for branding purposes. Okay? So if you're trying to build a brand for a company or for yourself, then the guru page is excellent for doing that as well.