Welcome back. In this video, we're going to talk about the basics of email marketing. I'm going to show you the blueprint of the whole process. And then in the subsequent videos, we're actually going to go in and delve into each topic and really get into how to and exactly what to do. But for right now, I'm just going to show you exactly what the whole process looks like, kind of from an altitude point of view, and then we'll get down to the nitty gritty. So the three basics of email marketing that we're going to talk about in this course are first building your list, Okay, so the first thing you have to do is build your your list that you could market to.
And then we're going to talk about how to actually send your list. Okay, so we're going to talk about the emails that you actually send. And then we're going to talk about how to actually profit from your list and make money with your list. So when it comes to building your list, the first thing that we We need to focus on is the lead generation page. Okay, so you're going to need a lead generation page, which is also known as a squeeze page. So we'll, we'll interchangeably use both terms throughout this course.
But the lead generation page is basically the data capture page. Okay? So this is where you're going to actually get the name and email of your, of your prospective customers, you're also going to need a premium, okay? So the premium is something you're going to give away, to incentivize people to actually opt in to your list, okay, so it's a free gift that you'll give away, to get people to opt in. And we're going to show you different ways to create your premium. We're going to go through all this in detail, but I'm just giving you the overall perspective.
You're also going to need traffic. Traffic is you know, basically what's going to flow into your lead generation page. And then you're going to offer a premium to that traffic to get them to opt in okay. Once they're on your list, you're going to need an autoresponder account. Okay, so now we're sending to our list so the autoresponder is the platform that you send emails from so this can be there's many out there AWeber, icontact, Infusionsoft, and MailChimp. And we're going to talk about our favorites in a later video.
You also need great subject lines, okay, so the subject lines are what's going to get them to actually open the emails, okay? subject lines are very important. Okay, if you have poor subject lines, and you have poor open rates, then you're shooting yourself in the foot. And then finally, when it comes to sending through your list, you're going to need great content. Okay, the content, it's what's going to get you clicks, on the links that you send to your email list, okay, so you're going to send your email list content that's going to have links where they can click and go buy products, okay, so the great content is what's going to entice them to click through and then finally, you'll need to profit from your list because that's what this is all about. It's about building relationships and profiting from your email marketing list.
Okay, and for that you'll need an affiliate account. There's lots of places to set up affiliate accounts like Clickbank, Commission Junction Amazon, and really the main difference is Clickbank is more Clickbank Commission Junction more deal with digital products. Whereas Amazon deals with, you know, more tangible products like actual things you can hold, like refrigerators and appliances, things like that. So first, we're going to build a squeeze page, then we're going to create our premium, then we're going to generate traffic Okay, we'll need the traffic to obviously create our list. We're going to send our leads to the autoresponder then we're going to send emails with links to affiliate offers to our list. And then finally, we're going to profit from our sales.
So in the rest of the videos, we're going to go through each step in the process in detail I'm going to show you exactly How to do this from A to Z. So we'll see in the next video