And now for the innovation masterclass project, consider your organization's products, services and markets against the Boston Consulting Group grid. fit your organization's products and services into the grid, plotting their market share versus their market growth rate. And remember, you need the balance of products and services in these four quadrants. You need cash cows to finance future development. And you need question marks who may in the future with some investment and effort become stars, and you may need dogs to keep to keep a presence in some markets. What are your conclusions about your own organization's products and services?

What does the pattern look like for your organization? Consider the elements of market segmentation that we covered in the course and review how the performance of your organization's products and services might be improved. The question is, can you help develop new products and service propositions that fit the purchase motivators of new market segments. Good luck with it.