Hi there, welcome to my course on marketing psychology. My name is Vladimir I cough in this lecture is about explaining what you're going to take out of this course. Marketers utilize a wide range of strategies to convince customers to make purchases somewhat straightforward, such as sales, coupons, special promotions, and so on. However, others are far more subtle in make use of principles of human psychology, of which many people are not even aware of. And this is exactly what this course focuses on, making use of principles of human psychology that are used by the most powerful companies in the world and the most successful online marketers, online entrepreneurs of any kind use these principles. bloggers, online instructors or teachers, social media managers in generally any salesperson who has ever lived used the Psychological principles in one form or another.

Probably you've started wondering which these principles are, let's go straight to the gist. In this course, you will learn five principles or effects or cognitive biases that will make us several times more influential than you currently are. You know, companies like Apple Economist magazine, Google, in Wikipedia, and even WordPress cannot be wrong. They use these principles on a daily basis. And here they are. First, the decoy effect.

Second, the Rule of Reciprocity. Third, D endowment effect. Fourth, the framing effect. And fifth, the social proof concept. Let's have a look at each of them separately. First, the decoy effect.

Do you see the three fruits in the picture? Which one would you choose? This is my question. You have several seconds to answer if I had to bet I would say that 60 to 70% of you would go with the red apple and around 30 to 40% would go with the orange. I also know that if I leave you with the first and second option and remove the decayed Apple, these percentages would be different, more balanced. The Economist will no magazine use the decoy effect.

Later tests have shown that a simple tweak to the prices customers can choose from resulted in $3,432 more revenue. Then with the previous pricing options, Apple constantly utilizes decoy prices to influence our decision. In the decoy effect section I give you examples with iPad and explain how we are influenced to buy the more expensive iPad. Second, the Rule of Reciprocity. This rule is mandatory for you to master the most successful social media strategies for organic likes growth on Facebook, or followers on Twitter are based on the Rule of Reciprocity. If you don't believe me just follow 1000 people on Twitter, by the way, that's the daily limit.

And I guarantee that five to 25% will follow you back, find my account on Twitter and see how many how many people are following the right now? I guess it's more than 30,003rd. Dean domino effect. Did you know that when you own something, you tend to value it more highly than it is really worth? If you're wondering how you can apply this knowledge I suggest you increase the ownership of your prospects, and they will be more willing to buy things from you. Many open source projects are massively successful in Android, Wikipedia, and WordPress because of that, and I examine the connection between open source projects and the endowment effect in one of the lectures and I also give you advice from micro level How you can apply this effect forth the framing effect.

Okay, this is a big one. The way you frame a question or a statement influences the responses you receive. Let's say, for example, absolute numbers have much stronger impact on people than percentages. This is the reason why you hear advertisements say, nine out of 10 customers are highly satisfied with our product. You don't hear them say 90% of our customers are satisfied with our product. I give you three more scenarios with framing questions and statements that can be quite beneficial for your conversions.

And finally, the social proof concept. This concept is so powerful that if you ignore it, you're doomed to fail in your marketing efforts. Remember, people want proof. People want facts. Authors put testimonials in the beginning of their books because they want to prove that their books is worth buying and reading. bloggers use subscribers counters next to opt in box because they want to prove that many people are doing what you have to do.

If many people are doing it, it means that we should do it too. This is the underlying principle of social proof. I'm going to give you six techniques to apply on your sales page or squeeze page, which again, will increase your conversions. I hope you understand the power you're about to obtain. Remember this, you will learn rules, concepts and principles that worked in the past are working now and will work in the future. Those who have been tried and tested times and times.

Again, I'm not talking about the hypothesis or make beliefs. There is proof all around us. Once you learn these five principles, you will see them in advertisement in marketing copy sales pages, squeeze pages and so on. But not only that, You will be using them yourself in enjoying higher sells for your digital products, online courses, ebooks, web applications in everything that you sell. So if you're serious about marketing sales, increase conversions, this is a must have for you. When some people hear the worst psychology, they get a little anxious and think, if they if they would be able to absorb the information related to it.

And here is my promise. After completing the course, you will have a complete understanding of all of the five principles and also you will have action steps that you can apply right away. So let's dive into these principles right now. See you in the decoy effect section.