First element of telling story through pictures is more you need to think about how elements and pictures affect each other in what more did it bring you look again to this two examples. First one on the left side. I use dark colors. It's mainly because I while I was shooting this cakes, I was thinking about people in Corporation work working in Corporation. This picture is so clean and dark show. It shows you that this cakes are really expensive, expensive and only for a few people.

If I will find that that picture in restaurant, I will not go there with my child because the picture show me that it's so really sterile and clean. This second picture is very happy and free and joyful. If I will see this on the restoration on a restaurant, I will think about places where I can go with my kids, because it's so true. Oh, it looks so not official.