The best way to sell books is through the media. The best way to sell books through the media is to be famous. The best way to be famous is to go on talk shows and TV newscast a lot frequently. And when you're there, you've got to look comfortable, you've got to look relaxed, you got to look like you belong there. Now, you don't have to be a particular style. You don't have to have a suit and tie on.

You need to have something that reflects who you are. But you need to be great on TV if you really want to sell a lot of books through the media. I don't care if you're an introvert, there are plenty people who are introverts, but they go on TV to promote their ideas and to promote their books. They have some of the most famous authors of the last 50 years. Whether it's Norman Mailer gorby doll, too many Americans they were known primarily through their talk show appearances, not by the books because a lot of people didn't actually read there. Books.

But when they were on talk shows they had their own style. They had their own energy and they looked like they were having the time of their life. That's how you need to be. So that's why it's critical to really figure out how to look your best sound your best come across your style, not my style, but your style. If you seem scared or timid or uncomfortable, then producers don't want to invite you back. I mean, it seems almost rude to invite someone back to do something they don't like to do or they don't enjoy doing so.

You've got to seem like you enjoy being on TV. If you really want to sell books through the media, so that's why I need you to pay special attention right here before we even get into the meat of your messaging in sound bites on how to look your best on TV. So let's hop right into the visual aspects.