Should you mention the name of the reporter during a media interview? If it's a newspaper interview, a print reporter or a text reporter, it frankly isn't going to matter much maybe once or twice in the way you would with any other friend or new business associate. You're not laying it on too thick. There is an exception for television is TV reporters, and I'm not knocking them or criticizing them or saying they're worse than text reporters or radio reporters, they are a little more about putting on the show. And the more they can make themselves a part of the show, not necessarily the star of every story, but a significant part. It helps them helps their career and will increase the odds of you getting what you want in the story if you build on that.

So simply saying the name of the reporter. Throughout the interview, especially when coupled with your other sound bites will increase The odds that that gets in. So Dan, the most important thing people need to know is and then you say what it is. That is more likely to be quoted because you had an absolute as we talked about earlier in the soundbite section. So by being forceful, having little emotion, and absolute, and tossing the reporter's name in, increases the odds that will be quoted now, if it's a live interview, and people at home are watching you for a five minute segment, and every two seconds, you're saying, well, Damn, that's a good question. No, that's too much that's laying it on a little too thick.

But every once in a while, especially for TV, it is a good thing.