Most business executives, most authors, most consultants, most experts of any sort, who go on talk radio and on News Radio are treated respectfully and politely. However, if you have anything to do with politics, you're in for something else. Let me tell you because regardless of your politics, there's some host out there who thinks that you're awful evil, the source of all of the ills of the world because the people your philosophy and and you could be down the middle moderate, you can be a conservative, a Democrat, a liberal, it doesn't matter. There's some host out there who wants to attack you and vilify you. Now, I'm not suggesting you avoid those hosts, I am suggesting that you're prepared. All you can do is put out your messages, your ideas, and let the chips fall where they may.

That's my attitude. I never thought turned down host I never run away from host I don't hang up on host. But if a host starts screaming at you, I wouldn't necessarily scream back. Sometimes a host will let the caller's rough you up beat you up bloody you up smear, you just tell flat out lies. Here's what I would do in that situation. If you're on a talk show, and the host, clearly isn't very sympathetic to you, but is still being responsible, but then lets a caller call in and just make up all sorts of things, calling you all sorts of evil, they're just making up stuff.

I would politely listen. And then when it's my time to speak, speak, if a host allows caller after caller to do that, at some point, I would simply say the real story is the real facts are and I would be correcting the person Then you have two people talking at the same time that would force the host to do some moderating, because if two people are talking on radio at the same time, people don't get any message. You deserve not to have someone smearing you lying, lying about you telling factually. Things that are just not correct. You deserve better than that. Now, I'm not suggesting you have the right to get unbridled praise.

Anytime you go on talk radio or News Radio. That's not the situation. But if someone is just flat out telling lies about you, your political campaign, your political beliefs, I don't believe you should have to take it and that's why I suggest your first step, listen, then robot, but if it continues, just talk over the caller or if need be the host now, the host is the host show they can always catch you off. That's happened to be but I think that says a lot to the list. There's too that the host couldn't win the battle of arguments that the host had to cut you off, I think means you've won the battle. So don't be surprised if you have some hosts who are incredibly polite, sweet, thoughtful, intelligent, and others.

On the far end of the extreme. The thing about radio is you have a much wider spectrum of acceptable and normal discourse much more so than on television, and in print and online, too. So you've been warned.