There's a long, long tradition of medical experts and doctors having a huge, huge forum in the news media, whether it's Dr. Spock from generations ago to Dr. Koop 30 years ago to Dr. Oz today, the medical world is embraced by many members of the media, at least certain people in the medical field. The public wants to know about their health, they want to know about their body, the media, they need experts to translate the latest in what's going on in medical research, and health to the public. So that's where you come in this course is going to teach you how to communicate your medical expertise, and your health expertise to the world through the news media. As mentioned in the promo, it really comes down to four very specific skills. The first knowing how to look comfortable, confident, relaxed, anytime you're in the news media, especially on camera.
The second skill how do you take complex medical and health issues science issues and boil it down into simple terms that everyday people can understand the third skill how to answer questions from reporters, so that you're being responsive, but you're also bridging back to the issues you care about the most on that healthcare topic. And finally, the goal is getting quoted on the message you want. So a lot of doctors and a lot of hospital administrators, when they hear they're doing a media interview, they erroneously believe it's like a college exam where you have to get all the answers right, and that's how you're judged. Or you want to just make the report or like you or the more information you give the better or as long as you don't say something stupid or look foolish. Those are not the things you need to be thinking about and immediate interview you need to have a singular focus.
Can I get the exact quotes on the exact message Want in the story the quotes I decided before the interview even started, it's that level of control you should go for. So it's not about controlling the interview or making the reporter like you. It's certainly not about asking them to fax over to the hospital or email to the hospital the questions in advance, complete waste of time. So, let's focus on the real goals here. We want to get your message you're the expert, not me, not the reporter, you're the medical expert. So it's about you getting the message and the exact quote you want in this story.
So that's what we're going to focus on now.