Of course, you want to be ready anytime a reporter or Booker or producer calls you and they want to interview you. But if you really want to become a master at this, don't wait for reporters or TV producers to call you reach out to them. Every single time something happens in the news in the economy with companies sectors, you follow anything that relates to your area of expertise and there's something in the news. Do a quick summary of a one sentence summary and then give your perspective. In two or three sentences, a soundbite a strongly worded soundbite posted on Twitter, get it down to 140 characters posted on your Facebook page. Do a little video of it on YouTube and send it as an email, post it as a blog and send it to Booker's producers editors at CNBC, Bloomberg, Fox Business News and Any other financial media outlet you could do that on a regular basis and you're gonna get more and more media coverage, build more of a following have more expertise and it can only help you with your financial business.

Good luck with that.