What happens in a typical professional in person live media training. I've been conducting these since 1984. People have been doing this for decades. Now you're experiencing this in an online environment. I'm trying to preserve most of the good stuff from the live in the online, but it is a little bit different. So here's what typically happens in a live media training session.

They're typically a day long, sometimes people do them a half day, sometimes two hours could be two days. But the bottom line is you have a trainer giving advice, and telling people best practices on how to deal with the media. And then you get people on camera. You record them doing sample interviews, you critique the interview, and you give that person advice on what to do better, and where their flaws are. And you try to get them to see real progress. That's been the industry standard for decades now.

But there's a lot of variation. What I do now that's different from that is when I'm working with someone, I do all that. But I do a whole lot of very, very quick interviews, short interviews, with a goal of getting somebody on camera at least a dozen times in a day. The traditional media training has people on camera three times, maybe four times. It's interesting, it's valuable. It's useful.

But here's my experience. Most people, the first three or four times they see themselves on camera can't get over the fact that their hair's falling out. They're getting jobs, they don't look as good as they did when they were 20. They hate their voice. So they're missing the most crucial elements of the media training, how to really have great messaging answer strategically speaking sound bites, because they're still focused on the superficial aspects. So what I believe the best scenario is the best practices is to really get someone on camera a dozen times, until they love how they're coming across.

That's the real test whether you work with me or someone else is have you practiced on video to the point where you love every aspect of your style and substance. And you wouldn't change a thing. And you've done enough so that it becomes a habit, not just an intellectual understanding, but you have actual muscle memory, because if it's just about intellect, you can read a book, you can watch a video, the training takes place and doing it enough times to get a habit. So that's my percent. Forgive me if this seems a little self serving out of these 550 videos, but that's how I do things a little differently from most, but that's still what most media training is you hear someone speak, you do sample interviews, you record it, you critique it, and you get better and better and better throughout the day.