Radio, it's perhaps the least glamorous of any form of media. It doesn't have the glamour of television. It doesn't have the importance, the significance of the New York Times and print and serious websites that are associated with newspapers. It doesn't have the glitz of being internet, new age, BuzzFeed Huffington Post. And yet radio continues to have 10s and 10s of millions of listeners every single day, hundreds of millions cumulatively in the United States every single week, and audiences larger than that around the world. It might not be glamorous, but it is still a medium people are used to listening to in their cars, at homes, on their cell phones, people listen to radio and in fact, the highest paid entertainers in the entire world.
For the most part, our radio performers, Glenn Beck Rush Limbaugh, Howard Stern. These individuals make 50 100 sometimes 150 million dollars a year. And radio is their primary medium. So do not discount radio. Every medium has its strengths and weaknesses. Newspaper is great for the significant substance.
I mean, there's nothing like an op ed in the New York Times to really put the flag down for something important. There's nothing like the glamour of being on primetime TV. But radio has its strengths too. And part of the strength of radio is the intimacy of it. It's conversational, it's less structured. And people who listen to radio, listen a lot, they form bonds with hosts.
And if you're on a show, as a guest being interviewed, it's a way for you to connect with That audience and really communicate messages also quite often less structured than other media forms. I mean, if you're going on the Good Morning America, the today show, you get three minutes, you're really happy. But there's still plenty of talk radio shows, or you can be a guest for an entire hour. So, my advice, don't ever turn down an opportunity to do a talk radio show. It's still an opportunity for you to reach thousands, possibly 10s of thousands, hundreds of thousands or even millions of people, it's still way to share your voice and share your ideas with an audience. This course is going to tell you the ins and outs of how you can speak most effectively for a whole variety, radio opportunities.
Let's hop in now.