Don't Always Be Closing

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Transcript

One thing that is common with podcasting to traditional being a guest on a radio show is, I believe it's good to not try to make the sale right there, you want to start the relationship, the best way of doing that is by number one being really interesting and what you say on the radio show or the podcast, but number two, giving away something of value, whether it's a free pdf of a book, a free chapter, a heavily discounted access to an online course or better yet a free course. So that people get more of you and want to connect with you want to either send you an email or sign up for something. Get on your newsletter list. That's the real value of being a guest on a podcast. It's a way of starting a relationship sort of wedding people's appetite. To know more about you, it's not the place to say buy my book for 12 95 Amazon, here's the link, buy, buy, buy, buy buy, actually doesn't work very well.

But it's a great way of letting people know about your expertise, your passion, getting them to want to know more about you to arouse their curiosity, so they want more. The other thing that's great about podcasting, different from pure radio, is the host does have the ability to put text summaries in the description, and the course notes or the online show podcast notes. So that's where if you can make something available for free to the host producer, they could put that in a text description in the show notes. You can also depending on the host, create a discounted course or discounted book. And if you want to you can even make the host producer an affiliate and they can make money on not everyone wants to do that. But if the host wants to that gives the host an extra incentive to promote your book, your product your course whatever it is.

So I can't I said earlier, you're gonna give me nasty reviews if he repeated himself. Don't turn down podcast requests.

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