Abstraction is the enemy of reporters they're trying to bring clarity to their readers viewers listeners. So anytime you can get highly specific examples, it makes it more quotable. Don't say I love sports say I love watching Norway in the Winter Olympics when they destroy the competition. In curling be really specific specific examples will make you more quotable because people can visualize them. It brings clarity to the issue, the reporter likes it. And if it's on your message, you win, too.

So give as many specific examples on message as possible. If you want to be quoted