Apologies to any of you who think this might sound self serving. I apologize. And I guess it does serve me to some degree. But I honestly do believe that you and your organization should have a corporate policy, that anyone who even has a chance of speaking to the news media should go through a training program live in person. I love online training. I love you to be training.
But if your organization is doing something important, and you have any kind of significant client base, investor base, customer base, it's too precious to jeopardize that reputation. So I believe you don't have to hire me. But I do believe that you should hire someone to physically get in the room with your employees. Do practice interviews, on camera on video, even if they're just being prepared for newspaper or online interviews. The advantage of doing imperson training is that then someone has to look at themselves. Someone can go through this course.
Sit back and watch TJ pontificate think they've learned stuff. Not actually get better, I hate to say. But when someone is forced to speak on camera, watch themselves figure out what are they like? What are they not like, do it again and again and again. They can't help but improve. They can't help but learn get better.
That way. They'll be in much better shape when they have to do a real interview. Well, TJ, there's no time or budget for that. There's always time for anything that's important. And I realize training your employees who might have to go in front of the media takes time you know what else takes time? Having horrible interviews destroy your reputation, and customers flee?
Clients flee. No one wants to come work for you. That's also really time consuming So you've got to invest, where it matters. If you really don't care about public opinion, well, don't train your people. But then I guess don't even bother doing interviews. That's the case.
Why would you be here? So please, I beg of you, you don't have to hire me. But you should hire someone to do actual training with anyone who's going to be in front of the media, especially if it's for something important, important product, Port new role or service you're providing. But this way, you could, in theory, save money. Have people having people work with computers where there's no kind of spellcheck, you're not giving them money for for Microsoft Office, you're stripping that section out of the Google Docs. You could save money in theory, by never letting people spend the time to spellcheck a document.
A letter to a customer a press release. You could save money by not having to pay for that software. But would you want to do that? I don't think so because you look like fools, sending out information constantly with spelling errors in it. It's exactly the same thing with communicating your messages to the media people have not been trained. It's essentially the same thing as sending out documents with lots and lots of spelling errors.