Here's a super advanced tip, and it's not technically hard, but few people use it. This is an advanced technique I use, anytime I'm talking to a reporter over the phone for any kind of newspaper online publication, because these days, everyone has an online arm to what they're doing. So reporter calls me up. before the interview starts, I'll say to the reporter, hey, by the way, I'm happy to make a video where we go over the same subject matter and make it exclusive just to your reader. So they're calling me up to talk about people who have a fear of public speaking. And we have an interview for 10 minutes or so.
What I'll tell the reporter is now since I got off the phone, I'm going to make a simple video. There's nothing branding, there's no logo of mine in the back. I'm not posting it on social media everywhere and asking you to promote me I'm going to make a video where I labeled them my conversation with reporter Jane Smithers have such and such Tribune. And I'll repeat a couple of her questions, I'll answer them typically make it three, four, maybe five minute video. And then I'll send it to the reporter, nine times out of 10. The reporter says, This is great.
They're always putting pressure on us to create more multimedia content, you're doing it for me. This time, they put the link to the story, they put the embed on their web page, and now I get 100% of my messages. Plus people can see me there's more description underneath the video. Now I'm still getting the text quotes in the text story. But I'm also getting this unedited video because they never have time to edit the video. They put the video of me and so I get to three times as much coverage as possible.
Exposure from the story than if I had just done the interview. Now you could say what he did this sounds too complicated. It is more complicated than just having a phone call. It's not that complicated. I'm not editing, I'm not putting in special effects, and not putting in graphics. I'm not adding music or sound.
I'm just talking on camera. And I've got a little bit of a setup. This isn't very fancy. This is me in a white background. This is a television and I've got a white PowerPoint slide and some lights but you could be in your office and you could just have someone hold a cell phone or iPad at eye level and do it. It doesn't have to be that complicated.
Plus, they're not hiring you to be the TV producer. So if it's less than perfect or you're a little bit too one edge, they're not going to be upset because you're going so far above and beyond what anyone else has offered. So this is a way to get extra Extra mileage out of every interview request you get from any printer online journalist