Thanks for joining me for this course on crisis communication training for airline executives. We've covered a lot of ground here, but I hope that the number one thing you take away is, you've got to practice your interviews before a crisis ever starts. You've got to see how you can come across your best and keep practicing on video until you like what you see. And you see how no matter how your interview is edited, sliced, diced, you're still getting the messages you want and the sound bites you want. And the time to do is now before the crisis starts. Once there is a crisis, you do need to rehearse but obviously you're not going to have a day or a half a day or even an hour to practice but you always have the ability to pull your own cell phone out.

Talk for 30 seconds to get your messages straight. Ideally, another 60 seconds to practice your soundbites and watch it. That's only a minute and a half watching it once another minute. That's three minutes. Believe me, you can wait three minutes before going on the air holding a press conference. So please practice on a cell phone or some form, so that your first draft of words coming out of your mouth is not coming out at a press conference in front of the whole world watching.

You want it coming out. We're only use it or one or two of your trusted aides can see it and give you feedback. If you do that. It's going to minimize the negative impact of this crisis. Now I hope you never have a crisis. I hope you never have a plane go down.

I hope no one's ever injured. But we have to prepare for the worst. We know the media will come calling. And that's why it's crucial to plan how you look what your messages are, what your sound bites and how you're going to answer. So good luck with all of your endeavors and getting through these media crises. I'm TJ Walker.

Thanks for being part of this course.