You're an author, you've written a book, you want to hit the talk show circuit, get in the media and sell your book like crazy. There was a time when there was a pretty simple way of doing that you got on Oprah, she endorsed your book and boom, you sold a million copies and you're rich and famous. Well, those days are over. It's not that simple. It's not even that simple. For Oprah.

There is no Oprah broadcast show anymore. And if you want to promote your book in the media and sell books, it's a lot harder. Because there's so much competition. There are million books put out each year if you count every single self published book, even those without ISP numbers, and there's a million there's a billion media outlets when you count every single blog, every talk radio show, every newsletter. So the good news is you've never had more opportunities to promote your book. In the media.

The bad news is you really have to print Remote on a regular basis consistently to reach an audience, and especially to build an audience, enough of fans so that they care about your book and buy it. So this course is going to teach you how to promote your book and really your expertise through the media. Our goal, our ultimate goal, of course, is to sell a lot of books, and I hope to really build your brand as an expert. Now, I'm speaking to the nonfiction writers here, but presumably if you've written a book on accounting or some aspect of the law, your real business model is not selling books. It's getting new clients for your accounting firm or your law firm. But I still want to help you sell books to anytime you're in the media.

You really have four specific goals the first looking comfortable, confident, relaxed anytime you're in front of a camera, the second knowing how to shape a message How to go from a complex subject where there's 50 things you could say, and really boiling it down to the top three messages. This is really hard for authors because you want to tell people everything that's in your book because you spent years working on it. Don't do it. huge mistake. So we're going to spend some time really helping you narrow the focus of what you're trying to say in your media interviews. Because if you try to tell people everything about your book, you've essentially told them nothing, and it's not going to stick.

The third skill. The third thing we're after, and every media interview is the ability to answer questions in a focused way, not going deeper and deeper, telling people everything you know on the subject, but answering it at some level and bridging back to the message points you care about the most. The fourth goal of any media interview is to package your messages with sound bites, so that you know in advance Exactly what quotes will be used. It's that level of control you're after. That's what we're after in media interviews with the ultimate goal of building a fan base. People who want our books, they want to buy our books, they want to tell friends to buy our books, they want to come to our speeches, seminars, they want to hire us.

That's what we're after. With our media appearances and of course, educating people and letting them know about our expertise that is going to help them that's what the goals are for media interviews with respect to being author and author and having a book so let's hop right into it.