If you want to be a Media Pro, if you want to really get to the advanced level, I believe you have to create every day now you don't have to be interviewed every day. You don't have to create a new video every day. But you have to create ideas, whether that's blogging for you or just writing notes for future scripts, or brainstorming questions for your next podcast interview. But people who are great at anything typically do it every day, world class painters paint every day, world class sculptors sculpt every day. The best writers in the world, right every day and most of them have a set discipline when they're in the chair and they are typing by 8am or a set time and they have specific hours where they're going to be in the chair writing. Now you might not see yourself primarily as a writer.

That's okay. I've written half a dozen books, but I don't see myself primarily as a writer. But I do try to create every day, I may take time off on the weekends. But beyond that I'm creating every day it could be writing. It could be blogging, it could be doing a video just for YouTube. These days, it's increasingly creating new videos for online courses.

It almost doesn't matter as long as you're actively creating something, it stimulates something in the brain. It makes you better for any media of your own you're creating it makes you better for social media, but also makes you more valuable and useful to mainstream media, traditional media and trade press because they see you as a constant source of new ideas. They may only experience it once a year, but if you're putting out stuff, new stuff all the time, whether they find it on Facebook, on LinkedIn, a Google search, or just call you they're instantly impressed. With here's a source of new ideas. Maybe this is someone I should interview