Congratulations, you've made it. This has been a long journey. You and I have come a long way through this course it's been many hours and hundreds and hundreds of lectures. But I hope you see it's been worth it. Here's my real wish for you. And that is that you know, and you feel in your bones, that you have the ability to do really, four things.
Number one, to always look your best sound your best come across comfortable, confident, relaxed. Anytime you have to speak to the media, whether it's live TV network, your own Facebook video, over the phone with a journalist, you know exactly how you're coming across that you look your best sound your best, coming across comfortable, confident, relaxed. Number two, that you know how to shape a media message. You'd go for something really complex and boil it down to your simplest concepts, three hours ideas or less for anyone media interview, if it's your own social media that you break it down, step by step so that people understand it can digest it. And remember it. The third skill, you know how to answer questions from reporters, doesn't matter if they're mean nice, smart, dumb, confrontational, are really friendly.
You're going to answer questions so that the reporters pleased. But you're pleased because you get what you want in the final story. And then finally, you're going to get the exact exact quotes you want because you'll know how to package your message with interesting quotable sound bites. So you'll know before the interview even starts, exactly what quote gets in the final story, and when you're creating your own social media, you'll know how to package nice, interesting quotable sound bites throughout so that people watching it are going to want to pull it extra Put that in Twitter, put that in other social media formats because they find your ideas so compelling. If you do that, and you do that consistently, you will be a master of the media. Good luck.
Thanks so much. By the way, the next one, the next lecture here is just links to discounts to all my other courses. Take a moment and check that out. Thanks. See you soon.