Do you come across as enthusiastic? People like to watch enthusiastic people on TV and hear them on the radio? The most successful chefs in the world aren't necessarily the best cooks. They come across really enthusiastic when they're on TV. Now, I'm not asking you to overdo it and put on some show. But whatever it is you're talking about, it can be taxes, it could be accounting has to be subjects that other people think are boring.

You need to put a spotlight on what's important to you and show people why you're enthusiastic about it.