So you have an interview in less than two hours, it's time to get down to business. We're not going to panic. For starters, I want you to write down in just a few sentences. What's your ideal outcome? And I don't mean the interview is canceled. I don't mean the reporter falls over with a heart attack or you have artists I mean, what is the ultimate you want out of this interview?
How do you want to come across? What message Are you trying to get across? And what do you want readers, viewers, listeners of this particular media outlet to actually do after they've heard your message? So let's start with the end in mind first, please write it down now.