If you've gotten this far and actually done the exercises I've asked you to do, you should be in good shape to be a government spokesperson. First of all, I want to thank you for your public service congratulate you on taking this tough job, if you're currently a spokesperson, and I just want to give you a little bit of encouragement, there are going to be down days, you simply cannot get positive news every single day. If you're a government official. I've never seen it happen. There's going to be good and bad news. But you can do your best every single day to increase the odds that your message gets into the story that your quotes, get into the story.

That's all you can do on a daily basis. But I do encourage you to continue to practice my number one takeaway, even when you're busy, and you're going to be busy in a government office, try to rehearse even if it's for two minutes. Just on your Your cell phone with video. If the head of your agency or organization, your congressional office is getting ready to do an interview, don't just talk about the interview, record it on video for two minutes we'll practice you could be in the car, on the way from Capitol Hill to CNN, you can still practice on video for a minute or two and play it back. It will help a great deal and you'll be better for it. Now, regardless of how long you're in public service, I think you'll look back on these times as something rewarding, challenging intellectually interesting.

As great as the private sector is that I'm in the private sector now. There's still something thrilling and exciting about doing something for the benefit of all of society. And that's what government is about. That's what you're doing. You're about more than just selling widgets or short term profits. You're about trying to make society better.

Better Place. You have good messages and what you're doing I hope this course has helped you figure out how to communicate it more effectively. Good luck.