Ready fire aim. Sadly, that was my approach. When I made the vast bulk of my courses, I didn't do adequate research and these days Udemy makes it really easy for you. They have this whole insights tab in the instructors section of the website, and you just type in a word or two. And you can see, is this a popular topic? How many people are searching it?

How much money? do half the courses make more than half make less than what's the median income? And how much money do the top five courses man, there's so much valuable information. And I always ignored it. I went by my gut Let me tell you, your gut can be right some of the time. But the people who have the reputations for having the best gut typically do their research the most they they use analytics.

Now before Udemy gave so much information in there rights tab. You can always do research on Google on Amazon. But Udemy has its own unique beast. There is no excuse, I believe to start any place other than the insights tab to make sure that you're creating a course where people are actually searching for. And it's counterintuitive. You would think, if you typed in Udemy, well, there would be all sorts of people searching for how to make Udemy courses.

That's not a search word on Udemy, at least on the day of this recording. In my own practice, for many years, people call up and say I'd like a sales presentations. Training Course. To me, that's a real term. That's not a term that's recognized on Udemy if I had taken the time to search that I would have known so that's bad planning. Other bad mistakes I made blunders being too niche I did courses, like, public speaking for engineers.

No one's searching for public speaking for engineers. They're searching for public speaking. Now probably my worst course ever, how to give a retirement speech? Well, that is it. teeny, tiny niche. Everyone always tells you, you know, focus on a niche focus on a niche.

Yeah, that can be true. But if the niche is so tiny, the audience doesn't exist. You're wasting your time. I think that after four years, I made a grand total of maybe $6. On that course, Nitin spent a lot of time or money or effort creating the course we'll talk about that later. But huge mistake, you don't want to be too niche.

Now sometimes, if you do your research, you'll see Oh, there's the key word. It's in there. Great. That's the name of my course. I've already created the course that's wonderful. But then you look at the data And what the data will tell you is, yeah, that's a search term.

But it's in the bottom 20 25% of search terms. And the top selling course in that whole niche makes $39 a month. Well, that should tell you right there, that's a lousy niche. If your goal is to make money, if it's just about getting your ideas out there, then it doesn't matter. But if you actually want to make money and something that's more than minimum wage, he can't go into a course, where the maximum, the dominant course right now is only making $39 that's just too small, a pool of money to mess with. So do your research.

You've got to make sure that you are doing a course that relates to what something people are actually looking for. And you need those terms in your title and your subtitle and it needs to be In the description too, because how will people find you on Udemy if they type in those terms if you don't have those terms, in your title and your subtitle in your description, big blunders I made a lot of wasted time, a lot of wasted effort. wasted money, don't make the same mistake.