I want to give you one more tip on speaking in sound bites. This is an advanced tip. I've already walked you through the 10 sound bite patterns that are most common when getting quoted. We've talked about freestyling. But there's one other technique I use in this technique. I only use this one.

It's a subject I really care about know about a lot, typically public speaking media training, as you could imagine. But in this case, my goal is to give the reporters so many quotes, so overwhelming number of quotes, they don't even think to look at any other expert. So what I'll do is almost shut my brain down and I'll speak from the gut. What I mean by that is I go into an entirely emotional mode. It's almost like being a professional wrestler. Now, I'm not going to yell or scream or curse or saying anything demagogic.

But the whole idea is just really speaking from the gut being incredibly motional talking about How much people have a deathly fear of public speaking or how they do anything to get out of a speech? whatever the issue is, I go into this mode where I really speak from the gut. And it's a process where I almost tell myself, okay, like, the analytical part of my brain is shutting off. Now, of course, I'm still going to give intelligent answers. But what I have found is that in so many instances, my competitors may try to be professorial or purely analytical, I'll give the historical answers perspective, analytical perspective as well. But by giving a purely emotional perspective, by having sections of the interview, where I'm really speaking from the gut, it just gives the reporter a lot more options to choose from when putting together that story, whether it's text, whether it's radio, whether it's TV, this is not a beginning tip.

But if you feel you've mastered a number of interviews, and you really want to get to the next step, give it a try.