How can you be more concise during a media interview? This is a question that comes to me all the time. Clients when they're coming to me for personal trainings, group trainings and one on one training, say, teach me teach me to be more concise. I want to be concise in my answers. Then we do practice interviews, practice questions, I video record them. And they give seven second answers.

Well, yeah, they were concise, didn't communicate any messages didn't hurt themselves in the sense of saying something stupid, but didn't actually help themselves by getting the message they want across. I'm going to say something and some of you are going to be very skeptical of this. It's not going to sound like what you're used to hearing. I don't think your goal should be to be concise when you're dealing with the media. I see no value in being concise. Your goal is to communicate your messages.

Now you can't give a 10 2030 minutes speech. If a reporter calls you and wants a quick sound By I understand that, but the goal is never to be concise. The goal is to get the message you want into the final interview. That's why your focus has got to be brainstorming all your messages, narrowing it down to your top three, brainstorming on as many great sound bites as possible for each message point, narrowing it down to half dozen or so but then if you're in an interview, I'd much rather your answer go 3040 seconds, and you have a bunch of great messages and great sound bites than to give a quick five seven second answer that's concise, but has no messages and no sound bites. Remember your goal, communicating your message not being concise.