This next one is not applicable to every media scenario. But if you are going on a talk show, talk radio, show a TV show any kind of entertainment show something with a little longer format. Having stories can be so compelling because it draws people in is the ultimate example brings in emotion, often humor, and it becomes much more memorable. Now, if you're just preparing for a quick sound bite for the local news and you're only going to get one or 210 second sound bites Don't worry about the stories. But if it's any kind of a longer format, program, stories can be your best friends.