So you're only doing a print interview or an online interview over the phone. It's not live television. Wow, we could relax and take it easy, right? Wrong Wrong. huge mistake. Quite often it feels easier.

It feels like there's less tension. If it's just over the phone, it's just a little print reporter or online reporter or an industry reporter. I could take it easy. It's just answering a few questions. Wrong, wrong, wrong, stupid attitude to have. Because that live television interview is actually the easiest thing in the world.

Once you know the basics because your comments are not edited out. Typically, it's actually easier to control your message and how you come across live TV. If it's over the phone interview with a newspaper or online publication. It's easier for the reporter to quote you Out of the context of the whole conversation, perhaps make you look bad. Now, that's not going to happen. If you've followed the procedures I've talked about earlier in this course, messaging, how to answer questions how to package it with sound bites.

Here's the big problem most people have. They just don't take an over the phone interview seriously. It just seems easy. You can be in your pajamas at home, how tough could something be in your pajamas at home, right? Or you could be in the comfort of your own office, your feet could be on your desk or your table so it feels comfortable. The person is just this nice, friendly voice on the phone.

Don't let that confuse you or steer you in the wrong direction. It's like any other interview. If you have a bad message, if you have an awful sound bite off message, then that could be the only quote against the story. Worse, that could be the first thing anyone ever learns about you when they Google your name for the next 20 or 30 years. So take it seriously, I don't want to scare you. I don't want you to be low balled into a false sense of complacency.

Just because there's not a TV camera, and an aggressive reporter with a microphone in your face. Those are stylistic things. It doesn't matter. I believe you need to go into every single interview with the same mentality. And it's not. This is war, I've got to be defensive now.

The mentality has to be here's an opportunity for me to get these great messages I care about thought about planned in advance into the final story. And here's an opportunity for me to get these great, interesting quotable sound bites on my messages into the final story. And your standard should be actually exactly the same. If you don't get the exact word for word quote you want in the final story. You should be crying on the floor. If you don't get the exact soundbite you wanted in advance, you should be crying on the floor.

It can't just be well, it's just a little publication got a few facts. No. Every single media outlet these days with few exceptions, is a worldwide media platform because they're all on the web. Anyone searching you, anyone googling you, anyone trying to find out more information about you, your organization, your company, can find that article. And ideally, it's something we love so much. We want to put it on our own website and put a spotlight on it, promote it in social media.

So it's still an opportunity to help us build our reputation, build our brand, build your reputation as a spokesperson and expert and build the organization of your organization. So treating Seriously, that means going through the messaging process, boiling it down to your top three brainstorming on soundbites, narrowing it down to the best ones, and then following a very specific strategy for how to answer questions. that's it in a nutshell. Here's more tips to follow.