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Complete Media Training Master Class - Confidence on Camera

You Will Master the Media
Quick Wins! Look Thinner on Camera, Easy Sound Bite Solutions, Pro Rehearsals
Preview
You Can Look Great, Shape a Message, Answer Questions and Speak in Sound Bites
Preview
Here Is How to Get the Most Value Out of This Course
Preview
Doing This One Thing Will Give You Total Confidence Before Any Media Appearance
Preview
It's OK To Feel Uncomfortable On Camera - Here's How to Get Over It
Preview
Look Comfortable, Confident and Relaxed In Front of Every TV and Video Camera
Sell the Message by Selling the Messenger
Sit Like This to Look Your Best - Confidence on Camera
Here Is Where to Look On Camera
Never Look Bored or Scared Again
Preview
Move Like a Seasoned TV Pro
Never Let the Seat Swallow You Up
Standing In Front of the Camera With the Greatest of Ease
Preview
Dressing for TV and Video Success
Your Turn to Be On Camera
How the Media Pros Rehearse Their Interviews
Preview
Makeup Is For Everyone
Here is Why You Need Makeup
Preview
Makeup Tips Just for Women
Makeup Tips Just For Men
Preparing Your Own Makeup Routine
Establishing Your Makeup System
You Can Create The Perfect Media Message
Accomplish Your Goals With The Right Message
Anticipating the Reporters' Questions
Creating Messages The Media Will Find Irresistible
Find the right Message for Your Audience
Stress What Is Important to YOU
You Have Solved the Problem
Results Won't Speak for Themselves, But You Can
The Power Of Your Positive Messaging
Brainstorming Your Message Points To Get the Best
The Venn Diagram for Messaging Success
Summary of Messaging Elements
Your Turn to Brainstorm Your Messages
Time to Test Your Messages Out Loud
Even the Toughest Questions Can Be Answered Easily
Never Stress Over the Questions Again
Your Turn to Ask Questions
Pick the Easiest Question for You
Use a Cheat Sheet And Never Get Caught
Never Call Yourself a Crook
Never Lose a Media Debate By Not Debating
Make 'I Don't Know' Your Best Friend
Always Be Moving Toward Your Message Points
Brief and Bland Can Be Best
Three IS the Magic Number
The Ultimate Skill - Rewriting the Question
You Don't Have to Control the Interview - Just Control Your Own Mouth
And One More Thing...to Avoid
Summary of Answering Tactics
Demonstrating Your Answering Abilities
Get the EXACT Sound Bites and Quotes You Want in Stories
The Most Important Part of Your Media Prep
Bold, Action Words Will Get You Quoted
How Do You Really Feel About This?
For Example...
Attack!!! Attack!!! Attack!!!
Absolutes Are Absolutely Easy to Get Quoted
Cliches Might Not Impress Your English Teacher, but...
Laugh Your Way to Media Success
What Else Is a Great Way to Get Quoted?
Analogies Are Your Friends
Learning Moment
Pop Culture References are Irresistible to Reporters
Summary of Top Ten Sound Bite Elements
Sounds Bites Are a Means Not an End
The Five Potential Outcomes of Every Media Interview
The Perfect Media Mindset
Test Your Sound Bites
Your Turn to Create Sound Bites
The Three Simplest Sound Bite Patterns Are...
Total Sound Bite Failure
Putting Your Sound Bites Together
Summary of Course So Far
How to Rehearse and Practice Media Interviews
How to Rehearse and Practice Media Interviews Overview
Finding the Time to Rehearse
Video Is the Solution
Practicing On Video Is Useless, Unless You Do...
Fixate on the Positive
Practice on Video
Focus On Just One Thing
Keep Refining
Find a Practice Partner
Hold Up the Mirror
Assessment Forms to Help You Grade Yourself and Others - I
Here Is the Form I use To Assess Clients' media Skills
Posture
Eye Contact
Clothing
Hair
Face Movement
Head Movement
Gestures
Body Movement
Voice Volume
Energy
Proper Breathing
Variation in Tone
Pauses
Speaking Speed
Confident
Comfortable
Answer Questions
In The Moment
Verbal Tics
Easy to Understand
Easy Transitions
Enthusiastic
Engaging
Assessment Forms to Help You Grade Yourself and Others - II
Worthwhile Message
Simple Messages
Examples
Stories
Simple Words
Sentence Structure Variation
Biz Speak and Fillers
Repeat Questions
Defensive
Promote Cause
Most Important, Sound Bites on Message
Frequently Asked Media Training Questions - I
What Do I Do With My Hands?
Do I Have a Face for TV or Radio?
Do You Have to Stick to All 3 Messages In Every Answer?
Is It OK to Walk Out During Media Interview?
What If You Have an Itch During a TV Interview?
What Do You Do If Your Earpiece Pops Out During an Interview?
What If You Get Thirsty During a Media Interview?
Should You Shake the TV Host's Hand After the Interview?
Why Do You Hate Teleprompters?
Should You Mention the Reporter By Name During the Interview?
Is It OK to Say 'That's a Good Question?'
What Is the Difference Between People Who are Good at Interviews Versus Great?
How Do You Stall a Reporter?
What is the difference Between YouTube and Facebook Video?
Should You Memorize Your Messages and Sound Bites?
What If You Have to Do an Interview In Another Language?
What Does Off the Record Mean?
How Do You Plan an Ad Lib?
What Can I Not Teach People?
What does On Background Mean?
What Does Not for Attribution Mean?
What do You Do If You Were Misquoted?
How Do You Decide Whether to Do a Media Interview?
What Is the Wrong Thing to Focus On?
How Can I Get to Be a TED Speaker?
What Do You Do If a Reporter Makes a Factual Mistake?
When Is It OK To Say NO Comment?
How Do You Establish Ground Rules With Reporters?
What Is the Difference Between Media Training and Public Speaking Training?
Why Does Skype Video Look so Bad?
What Is the Best Video Editing Software?
Frequently Asked Media Training Questions - II
How Did You Get To Be So Smooth and Professional On Camera?
What Is My Favorite Medium?
Who Is the Best Speaker of All Time?
Can You Lie to The News Media?
Can You ask Reporters to Read Back Your Quotes to You?
Do You Have to Wait for Reporters to Call You?
What is the Number One Mistake Most People Make Going Into Interviews?
What Are Little Distractions People Make?
Do You Get Nervous Before a Media Interview?
What Are the Top Three Blunders People Make?
What Is the Most Important Thing To Know About Lighting?
What Is the Best Video Camera to Use for Media Training?
How Can You Be More Concise During a Media Interview?
What Is Media Training?
What Do You Do If You Are Nervous Before a TV Interview?
Where Do You Look During a TV Interview?
How do You Tell If Your Media Interview Was Effective?
What Do You Do If You Forget What To Say?
Should You Wear Glasses During an On-Camera Interview?
Should You Take a Beta-Blocker, Drink Alcohol or Use Marijuana Before Interviews
How Do You Think On Your Feet During an Interview?
What Is the Best Way to Speak Into a Microphone?
Should I Say I am Nervous?
What Do You Do If You Hate Your Voice?
How Do I Get the Questions From the Reporter In Advance?
What Happens In a Live Media Training?
Are You Born With Great Media Skills Or Are They Learned?
How Do You Improve media Skills On a Regular Basis?
What Is the Best Way to Dress for a TV Interview?
What Do You Do If the Host Keeps Interrupting You?
Should I Take Acting Classes?
How do You Deal With a Biased Reporter?
Advanced Media Training Techniques
Overview Of Advanced Media Training Techniques Section
The MIc Check Promo
Be Super Easy To Get A Hold Of
Eliminate Gatekeepers
Treat Every Media Contact Like a VIP
Look for In-Person Opportunities To Meet the Media
Show Up Early
Practice Your Craft Every Day
Never Pass By a TV Camera
Front-load Your Sound Bites
Free-styling in Interviews
Experiment Until You Find Your Best Medium
Don't Turn Down Media Requests
Create and Communicate Daily
Test How You Look On Different Formats
Advanced Makeup Tip
More Sound Bite Tips
Don't Call Media Training 'Media Training'
Salvaging a Bad Press Conference
Use Video As Your Default Medium
Know How to Make Your Own Video Quickly and Easily
Develop a Thick Skin
Operate In the Current Media Reality
Write One or More Books
Crisis Communications Media Training
Overview of Crisis Communications Training Section
The Real Difference Between Media Training and Crisis Communications Training
Time Is Of the Essence
Assemble Your Crisis Communications Team
The Negative Side of Positive Thinking
The Crisis Has Just Hit
Messaging for the Crisis
The Three Worst Responses During a Crisis
The Best and Safest Answer in Crisis Communications
Managing Media Requests During a Crisis
Let Lawyers Tell You What NOT to Say, But NOT What TO Say
Don't Try to Control the Media - Control Your Message
Lessons from the BP Gulf Oil Spill
Yes, You Can Rehearse Even In the Middle of a Crisis
Can You Read a Statement On Camera?
Can I Just Put Out a Statement and Not answer Questions?
Don't Hide Your Crisis Communications
Update the Media Frequently
Rehearsal Is Not a Luxury
Build Relationships With Reporters Before the Crisis Happens
Crisis Communications Conclusion
Producing Your Own Talk Head Videos
Anything You Can Type You Can Now Speak on Video
The Video Advantage In All Your Proposals - Quick Win!
Hype Versus Reality - Why Most People Never Create Simple Video
Mastering the Human Side Of Looking and Sounding Your Best on Video
How This course Will Improve Your Business
Your Proposals will Stand Head and Shoulders Above Your Competitors
Your Clients Will Find You Their Most Responsive Partner Ever
Your Website Can Be Video-Centric
Now You Can Answer Frequently Asked Questions Just Once!
Talk Your Customers Through Your Whole Business Process
Have an Even Greater Presence on YouTube
Speak Your Thought Leadership
Your Exciting Video Newsletters Will Outshine Text Newsletters
Your Client Video Testimonials Will Prove Your Credibility Beyond a Doubt
Facebook Live Will Never Scare You Again
Project Your Best Face on Skype and Zoom
Deliver Keynote Speeches Without Ever Leaving Home
Supercharge Your Public Relations Efforts With Video
The Crisis Communications Secret Weapon
Drastically Reduce Your Time Training Employees and Others
Polish Your Media Presence - Eliminate All Unnecessary Verbal Tics and Fillers
Master the Quickest, Easiest Way to Eliminate Verbal Tics
Now You Know Where the Tics Come From
You Are Not Alone
Hit the Pin, Not the Sand Trap
Don't Let the Ding A Ling Get You
Eliminating the Source of Your Speaking Discomfort Once and For All
Appear More Confident By Using Smaller Words
You Will Avoid the Data Dump Blues
Never Worry About Remembering Again
The Number 1 Tip for Eliminating Nerves
A Focus Group To Make You Better
In-Person and Telephone Interviews With Print and Online Journalists
Don't Relax Just Yet!
A Guaranteed Cheat Sheet
The Minders Can't Help You Once the Interview Starts
Don't Conduct Interviews on Speaker Phone
Sound Bites Are More Than Ever
Stand During the Interview
Offer a Video Statement to Any Reporter interviewing You Over the Phone
How To Be a Good Podcast Guest
The Difference Between Podcasts and Radio Programs
Don't Always Be Closing
Go Deep In Your Podcast Interview
Corporate Spokesperson Policies
Determining Your Media Policy
Employees Need to Be Media Trained
Successful Standard Operating Procedures Before any Media Interview Takes Place
How to Be a Media Trainer, Coach, Adviser
You Can Coach People to Be Great Media Communicators
The Power of the Positive
Talking Isn't Training
Questions Aren't the Most Important Part of the Prep
You Have to Help Someone Look and Feel Comfortable First
The Perfect Start to a Media Training
Make Just One Improvement
Demonstrate Best Practices
Using Every Second of the Clock
Test the Messages
There is Always Time to Rehearse
The Importance of a Strong Message
Interview Practice the Right Way
More Practice, More Improvement
Nothing Matters Without Great Sound Bites
Time for an Easy Practice
Counting Sound Bites
Putting All Their Skills Together
Ending on a High Note
Conclusion on How to Be a Media Trainer, Coach or Consultant
How To Use a TelePrompTer
Learn the Secret to Communicating Effectively Using a Teleprompter
Video Benchmark
Learn How to Make Self-Corrections So That You Always Look Great
Master the 4 Key Elements That will Make Your Teleprompter Use Seem Effortless
The Perfect Speaking Speed for You
Alter Your Volume
Move Your Head
Sometimes You Must Pause
All 4 Together
Use 2 Prompter Screens In a Way that Nobody Will Notice
Full Speech Practice
Politician Role Models
TV Role Models
Potential Disasters
Reasons Not to Use a Teleprompter
Secrets from Reagan
Conclusion to TelePrompTer Section
Media Training for Beginners - No Experience or Bravery Necessary
Overview of Media Training for Beginners
Secrets to Creating Captivating Messages
Answering Questions
Creating Sound Bites
Save Time With This Cheat Sheet
Looking Good on TV
Conclusion to Media Training for Beginners
Emergency Media Training: How to Face a Reporter In 2 Hours
Here is How to Get Exactly What You Want
Whatever You Do, Don't Do This!
You Can Create a Winning Message
How to Make the Media Find You Fascinating
Message for Audience
Final Message
Message Test
Answering Questions
Creating Sound Bites
Video Practice and Conclusion
Emergency Bonus Tips
How to Host Your Own Podcast
Learning the Secret of Being a Podcasting Host
You Will Sound Interesting When the Topic Truly Interests You
Picking the Right Podcasting Format for You
It is OK to Cheat This Way
Learn Your Strengths and Weaknesses in Excruciating Detail This Way
Critiquing Your Voice
2nd Critique
Conclusion to Podcasting
How to Be a Great Radio Guest
Be a Star Guest for Any Radio Interview
Knowing Exactly What You Want Before Every Radio Interview
Creating Messages That are Important and Interesting to You, Host and Audience
Mastering the Art of the Sound Bite
Becoming a Great Guest
Using Phones the Right Way
Studio versus Phones
Be Ready for Attacks
1st Rehearsal
Air Checks
Conclusion to How to Be a Great Radio Guest
Media Training for Press Conferences
You Can Control Your Message and Your Image at Press Conferences
Reach Your Goals after Every Press Conference
You Will Look confident Because You Will Never Read Your Speech
The Backdrop Will Enhance Your Message
Give a Great Speech by Doing This
Here is How to Coddle TV Reporters
Why It Won't Matter if Nobody Shows
Video Rehearsal
Conclusion for Media Training for Press Conferences
How to Improve and Get More Comfortable With Your Own Voice
The Real Key to Using Your Vocal Instrument
You already Have a Better Voice Than These People
Learn the Biggest Secret to finding the Strengths and Weaknesses of Your Voice
Diagnosis of Your Own Voice
Feedback from Others
Defining Your Exact Problems
Listen to Natural Conversation
Practice Again and Record
Don't Lower Your Voice
Practice on Video
Other Techniques
Conclusion for this Voice Section
How To Speak Effectively On Your Own YouTube Channel
How to Create a Digital TV Network Overview - YouTube Marketing
Create a Winning Editorial
Here is How to Start Your Network Today - YouTube Marketing
The Best Style for You Is...
Editing Options
Blunders to Avoid
Promoting Your Channel
Adding Graphics
Determining Your Business Model
Concluding Tips
How to Use Online Video to Deliver a Virtual Speech
You Can Give Keynote Speeches Virtually
Live or Recorded
Tech Requirements
Tech at Conference
How to Deliver
Performance Tips
Your Speaking Goals
Stories
1st Video Rehearsal
Conclusion
Bonus Demo Lecture
Using Video to Pitch the Media - Video PR
The Secret to Selling Yourself to TV Producers and Bookers - Public Relations
Your Technology Needs Are SIMPLE
Breaking News Is Your Ticket to Getting on the Air - Public Relation
Example of A Video on Breaking News
Planned News Events
Video Press Releases - Public Relations
Evergreen Content Video
Audition Video
Example of Audition Video
Video Record Your Interviews
Bonus: Performance Skills
Concluding Thoughts
How to Be a Government Spokesperson or Public Information Officer
Communicating Your Messages Successfully, On a Daily Basis
Message
Answering Questions
Getting the Exact Quotes You Want
Homework
Conclusion
Media Training for Authors
Become a Media Expert Through Regular and Frequent Media Appearances
Realize Nobody Cares about Your Book, And That Is OK
You Can Create a Winning Message for the Topic of the Day
Create a Gimmick
The Talk Show Host Won't Read Your Book And It Doesn't Matter
You Can Become the Media
Expertise Not Authorship
How Often to Mention the Book
How Authors Can Look Good on TV
Message from Your Book
Conclusion for Author Media Training
Media Training for Financial Service Professionals
You Can Promote Your Business and Brand In the Financial News Media
Media Training for Financial Service Professionals Jim Cramer Energy
Media Training for Financial Service Professionals Initiate Content and Contact
Media Training for Financial Service Professionals Avoid Complexity
Conclusion
Media Training for Political Candidates
Why are you running for office?
Candidate Top 3 Messages
The One Big Secret to Beating an Incumbent
Candidate The Stump Speech
Media Tactics
Conclusion
Media Training for Doctors and Healthcare Officials
Overview
Simplify Complex Medical Issues
Clothes
Conclusion
Media Training for Oil, Gas, and Energy Executives
Overview
How to Frame Your Message
Oil and Gas Answering Questions
Oil and Gas Sound Bites
How to Rehearse in 60 Seconds
Social Media
Speed
Photos
Non-Accident Crises
Conclusion
Crisis Media Training for the Aviation Industry
Intro
Crisis Communications Overview
You Will Control How You Look and Sound on TV
4 Goals
Creating Your Message
Distributing Your Message
The Biggest Blunders to Avoid
1st Crisis Scenario
Conclusion
How to Communicate Effectively When Creating Your Own Online Video Courses
Intro
The Best Topic for You
Elephant in the Room
Standing Out in The Virtual Classroom Technology
Standing Out in The Virtual Classroom Technology
Video Rehearsal
Video Length
Interactivity
Structure
Conclusion
Advanced Insights on How to Create Your Own Online Courses - Blunders to Avoid
Here Is How To Avoid a Half a Million Dollar Mistake
Everything You Need to Be Successful Is Right In Front of You
Ready. Fire. Aim. Don't Let This Be You
Avoid Being the Greedy Pig That Gets Slaughtered
The Online Training World Is Its Own Unique, Weird Little World
Nurturing a Great Relationship with Udemy
Wild Goose Chases To Avoid
Avoiding Production Blunders That Could Destroy You
Not Looking and Sounding Like An Idiot
Develop an S.O.P. And Don't Be An SAP
Become a Trusted Adviser to Your Students
Your Courses Will Evolve and Grow, Not Shrink and Die
Strategic Blunders to Run From
Conclusion - Your Clear Path to Success in Online Course Creation
How To Make Really Simple Talking Head Videos
Overview
Goals
Messages
Cheat Sheet
Technology
Looking Good on Camera
Practice
Focus on Just One Thing
Focus on 2nd Thing
Record Til You Are Happy
Feedback from Peers
Conclusion
How to Be a Talk Show Host
Intro
Format
Your Role Models
Technical Issues
How to Get to Be a Talk Show Host
1st Video Practice
2nd Video Practice
Focus on Guests
Good Guest Versus Good Host
TelePrompTer
Regular Schedule and Feedback
Conclusion
On-Camera Skills for TV Reporters and News Anchors
Intro
Comfort
Visuals
On-Camera Interviews
TelePrompter Overview
Conclusion
How to Conduct Interviews
Intro
Person and Topic
Everyone Is a Journalist These Days
Research the Guest
Looking Good on Video
How to Ask Questions
YouTube Posting
Conclusion
How to Be a Pundit or News Analyst
Intro
History
Core Principles
Create Opinions
Sound Bites
Idea Distribution
The Perfect Press Release
How to Look Good on TV
Daily YouTube
Housekeeping Issues
Housekeeping Issues Overview
Who Is TJ Walker?
The Real Secret to Getting Value from This Course
All of Your Questions Will Be Answered
My First Time on TV as 'The Fonz'
Ratings!
Bonus Videos
Here is a Long Form Summary of All Essential Media Training Principles
Here is a Long Form Summary of all Crisis Communication Training Principles
Conclusion
Concluding for Now, But Not Good Bye
Ongoing Support
This Course has a Companion YouTube Channel
Keep Experimenting With the Media
You Have a Say so In Improving This Course
Congratulations, You Are Are Now Ready to Be a Master of the Media

Defensive

Complete Media Training Master Class - Confidence on Camera Assessment Forms to Help You Grade Yourself and Others - II
By: TJ Walker
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Transcript

Are you on the defensive in your answers? Anytime you're defending with a media, you've already lost. You never want to come across as defensive. You simply want to say why what you're doing is great and focus on that.

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