There's no such thing as a great soundbite in the abstract. You can't simply read a web page or newspaper in general and tell if that's a great soundbite. Why do I say that? It's because a soundbite is good if and only if three things are true. Number one, it's 100%. On your message, the sound bites are not running the show, your message is running the show.

Number two, there's no unintended consequences, nuances offenses. And number three, you're personally comfortable with it. If I give you a cricket analogy to use and your sound, but you don't watch cricket and you don't understand it, you're probably going to feel stupid using a cricket analogy. Don't use it. You might prefer a symphony music analogy or you might prefer football or soccer or baseball Some other analogy some other sport, use what you like. If you're uncomfortable with it, it's going to be difficult to say it with a straight face during the interview.

Don't use it. So remember, all three things need to be true. Gotta be on message, no offenses and you're personally comfortable with this sound bite because if you feel like it's cheesy or silly or ridiculous, you're going to feel awkward delivering it. And you also want something that if you see it 10 years from now, when you Google your own name, you're not embarrassed by it.