Practice doesn't necessarily make perfect, but it helps a lot and perfect practice can make perfect. Great pundits are good in part because they've put in the time now there's the Malcolm Gladwell book, I'm sure you've seen it where he says, you know, to become a true expert at something you need to put in 10,000 hours at it. You look at all the great pundants they've all spent a lot more than 10,000 hours on camera, or at least on air, whether it's radio or TV or elsewhere, giving their opinions. Rush Limbaugh, who did have a TV show, and he goes on a grant of ancestor and show on Fox frequently, but isn't punted, because he's on radio every day is good in part, because he's done it for three hours a day. Every single day for more than a quarter of a century. Every census show, national so started in 88 But he was doing it.
For years before that it is a skill. The more you do it, the better you get. Unless you really just don't have much up here and you're not saying anything interesting, but you've always got to be thinking about new ways, new innovations, new wrinkles, of looking at your perspective, and getting your ideas out there now, if NBC or CNBC or the BBC are not knocking at your door, right now to be on TV, how can you do it my recommendation don't wait for a major TV network. Do your own TV, create your own TV network. By that I just mean YouTube, or other online video services, create your own video everyday do simple talking head video just like I'm doing with you. Post your videos out there and then distributed to social media.
You can pitch it to the media, the regular media But pitch it directly to your own audience. Look at as a perfect role model the folks that young turks, young turks now have an audience. So much bigger than a lot of cable news network shows their audience is vastly bigger than what AlJazeera certainly BBC America has for most of its news programs. And while they were on for a while on MSNBC and the Current TV network, they're purely internet now. And you know what, that's okay. They have a huge, huge audience of millions.
So, it's really about the relationship you formed with your viewers, your fans, your community, your audience. And you can do that right now today, just through internet video. Now, this little setup I have is inexpensive. I in a closet right now, this is just a video loop in front of a TV. But some of the videos I've had on my own YouTube channel, they've had 10s of thousands of views have been me simply talking outside to my own cell phone. So do not use the excuse of I don't have the perfect studio yet or I don't have a NBC contract.
These days, the whole line between real TV and Internet TV is blurry. I mean, look at the audience that House of Cards has on Netflix, which is internet only. versus some of the abysmal primetime ratings for certain abc nbc cbs shows that no one's watching. So create good content, create your own punditry and do it in a video format. And do it every day or at least every single time. There's a breaking news story that affects your issue.
Do that and you You can build your audience over time. The more audience you have on your own, the more attractive you're going to be to any other TV network or TV channel. So that's your homework right now. If you don't already have a YouTube channel and posting your first video, do it now.