I mentioned in the previous lecture about not having corporate communications people on the line there's the tendency to also put it on speakerphone so they can do it. Here's the big problem with speakerphone for interviews is that it's very easy to miss hear something the reporter said and vice versa for the reporter to miss hear something you said. camps start to sound like cans, there's not that much difference. There's much less audio clarity when you're hearing something through a speakerphone. And when you're that much further away from the microphone. The other problem is it's Let's face it, everybody hates listening to someone else.

On speakerphone the audio quality is worse. You have to strain so you're making the reporter strain to hear you. And it's always awkward not knowing who you're talking to. Are there 10 people in the room are there 52 I have a huge crowd. I just wanted to interview this one person. Several other problems related to this.

When you're speaking on speakerphone, you tend to project your voice more because the microphone can be 234 or 510 feet away. it flattens out your voice makes you sound monotone. makes you sound much less conversational. Therefore it makes you less believable. All of these add up to multiple reasons of why I believe you should never, ever use a speakerphone. Now you're talking to someone and they need follow up information.

You say, hang on, I need both hands. Let me put you on speakerphone and you're just listening to them and you're typing their email address or something. That's fine. But for the both of the interview when you are answering questions, talking to the reporter talking to the journalists You want the best possible audio clarity, and that means no speakerphone is much as they've improved in the last few years. There's nothing like a microphone that's just a couple of inches from your mouth.