The next strategy I want to discuss with you is the right usage of hashtags. Adding tags to your photos is a great way to find new followers in share your photos with more people. Let me remind you how hashtags work. The content you post on Instagram usually goes with a short message, caption, and a few hashtags. These hashtags help organize and categorize images in video content. The benefit of all that is called content discovery.

Instagram allows you to add up to 30 hashtags per piece of content you share. I highly, highly recommend you use all of these hashtags, because that will give you wider reach. hashtags are all about traffic and engagement. One of the most important aspects when we talk about hashtags is relevancy. Don't Use a lot of hashtags just because they're popular. This is not how it works, your hashtags must be relevant to your topic.

Another misconception is that you shouldn't be only chasing the highest populated hashtags with hundreds of thousands of posts, you should better find the balance between your hashtags and mix them up. Because when you post a highly competitive hashtag, your posts will stay in a good position for a few seconds. Since hundreds of users are constantly posting, it's a matter of seconds, your post goes down and becomes undiscoverable. On the other hand, when the hash tag is not that popular, and not that competitive, respectively, your posts will stay longer in a good position under the most recent section. Now, I'll give you two ways to find good hashtags for your account. Number one, thanks for watching.

Dot com. In this website, you can find the most popular hashtags categorized by niches. What you have to do is to find the hashtags relevant to you in copy and paste them on a text document on your smartphone. You should have easy access to these hashtags because you will have to copy and paste them in the comment section of your post. Number to use the caption area to research your hashtags. Start typing the hashtag.

And you will see some suggestions and how many posts these hashtags have. Find 30 hashtags that are relevant to your business and copy and paste them on a text document again, remember to include popular and less popular hashtags. Use these hashtags for each and every post you do. Preferably you do three to five posts per day. Your hashtags will help new followers Find in engage with your content, post high quality images and video, and you will get more new followers on a daily basis. So the key takeaway here is to research your hashtags, and have them ready before you post a picture or video.

Second, add your hashtags in the first comment, don't add your hashtags in the caption. The reason for that is because if you use the caption your image, your video will look spammy. And you don't want that. On the other hand, if you add your hashtags in the first comment, and once you get a few more comments, your comment with the 30 hashtags will disappear, so to speak, people won't be able to see it in your post won't look spammy, very important points here. Thank you for watching.