Do you really want to cut to the chase quickly? If you embrace this one idea, you will see massive, massive improvements in your own personal productivity. I realize it sounds like hype, but it really is true. All you have to do is embrace and implement the concept of deep work. Deep work. Now this is not my idea.
This is the idea of an author and computer science professor, Cal Newport. He has a book on the title I'd recommend the book, but you don't have to read the whole book. Here's what he found is that if you carve out a certain section of time on your schedule, and you eliminate all distractions and you focus on the deepest work you do meaning that which challenges you the most, creatively and intellectually And you spend that time to create, really concentrate, think focus, you may be creating books, you may be creating more manuals, you may be creating more business plans. Whatever it is, you do the highest level thing you do that which gives you the most feedback, money compensation, status, personal, whatever it is. Focus on that. And that means no emails, no looking at emails, no Facebook, no phone calls, no quick checkup.
News.com are the New York times.com or, or the Drudge Report? It means none of that constant back and forth and clicking and guess what? No responding to friends text during this period. Now what he found was that for the most highly productive people in the world, they do at most, a little more than Five hours a day. That doesn't mean they only work five hours a day. This is not including the time where are you returning phone calls, returning emails, paid all the other things we have to do is a part of life, part of business a part of our careers.
But it's a matter of carving out and exact, precisely precise time where you know, I am only going to focus on doing this most important stuff. You've got to make it sync with your own personal time clock, and body rhythms. We'll talk about all these things in more detail later in the course. But for now, I need you to really give thought to what is it you do that you would categorize as deep work and carve out time or for me. It is creating new online course researching new online courses, creating the videos for the online courses, then building those courses. It's basically three things I carve out 8am to noon, every day, I try not to take any phone calls, then I try not to respond to emails, texts, I try to ignore all of that.
So I can just focus four hours a day. And what I found when I switched to that is I could do more in four hours than I could going back and forth. And multitasking over a two week period, more work would get done in that four hour period. I could create 50 pages of notes for my next course in four hours. Whereas if I just went back and forth and multitask the way most people do in the way I used to do, it would take a couple of weeks to come up with 50 pages of notes. So that's the big concept.
It's easy for me to say it you can come up with a million excuses. Well, my boss expects me to return emails within a half an hour I'll be fired. Okay. You got to figure At some point of the day when that doesn't happen, your boss comes in at nine, maybe you have to get in at seven and you have seven to nine. Or you can do the deepest work. President Obama was a big fan of this process.
And when you're the president, you've got so many crises, things emerging coming at you right away every day all day long. For him, it was late in the evenings. If you are an emergency room, physician or surgeon, you've got body parts, heart attacks coming at you all day long, you may have to carve out a time 6am it may be midnight if you are trying to write your novel, or if you're trying to write a manual on how to have the best practices for your emergency room personnel to kind of carve out this time. If you do this. It solves basically all the other modern productivity problems for individuals. So I'm going to be coming back to this throughout the course.
If you get distracted, if you feel like you've run out of time in this course, just focus on this one thing, carving out on your calendar and back, put it on your calendar, your deep work time and stick with it. Five hours is too much for me, I find four hours works for me, you might want to start with just 30 minutes. Let's start with something and try to build on it. Now if you try to do 10 hours of deep work unless you're Isaac Asimov, you're probably not going to be able to sustain that. You'll get burnt out there'll be a backlash and you won't be able to do anything productive for three weeks. So don't get greedy.
If the best experts in the world can't really do more than five hours. Don't try it more than five hours. My recommendation is start off maybe one hour, maybe two hours but truly be committed to it. Just focus on doing the deepest thing you can do with your intellect, with your brain, your creativity, to learn and create, do that. And your personal productivity will soar.