What is your competitive advantage? This is why I spent so much time talking to you about have a look at your competitors websites, look at their Facebook page, their Twitter talk, what are they actually offering? And then how can you go beyond that? How can you go deeper? So when a major corporation calls me or a CEO or government agency, they asked me about my public speaking training or media training, I tell them okay, I do all these other things that everyone else does but in addition, after the training but before your next speech, call me up we do an emergency rehearsal through live Skype video, or an emergency media interview through live Skype video. I don't just talk to you about it.
I'll actually do an interview recorded playback critique you or you do the speech, I record it, critique you, no extra charge for that. Send me a video of your next speech. Next rehearsal, I'll give you a critique but the critique is in a video. So it's not just an intern has typed a couple of standard lines to you. It's me, you see me. And if your eyes are darting back and forth, I'll demonstrate what you're doing wrong.
There's no extra charge for that. I give you follow up public speaking tips and media training tips in a video format, seven days a week, no repetition, no reruns. No one else in the world does that most of my competitors don't do more than seven videos a year, much less seven a week. I don't charge any extra for that. It gives you an idea. That's certainly a part of what I offer.
But the result is when I'm talking to a prospect, they're blown away. They're like, wow, this guy is really thought of everything. I don't know if I want that much. I don't know if I need all that. But Wow, I'm not going to get in trouble for recommending this guy because he seems really really thorough. He seems like he's thought this through.
It seems like this is not the first time he's ever done a meeting or presentation training. So the only a reason for them not to hire me frankly, is they just want to go cheaper. Someone comes into your car dealership, and they only have a budget for, you know, a 10 year old used car and your new car dealership. At some point, you got to let them go. It's not going to be a good fit. And I'm okay with that.
But that's why I'm asking you think about what you can do extra doesn't have to be Skype video. Doesn't have to be creating new how to tips every day. can be something though it could be just a one pager. And newsletter once a month with 10 quick tips on how to save time for your bookkeeping. If you're a bookkeeping freelancer, whatever it is you do, you got to think about what is it that your clients need to know what is it that you can do to help them so that they think of you more and they get value more. So always be thinking, how can you go deeper?
How can you go far beyond what your competitors are doing? Because that's when you get a lot more customer loyalty, client loyalty, and that's often the best marketing of all.