If It Is All Hard Work, You Are Doing Something Wrong

The Complete Personal Productivity Course - Business and Life Aiming for High Productivity, Avoiding Productivity Pitfalls
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Transcript

Hard work is overrated. I happen to think some of the most productive people in the world are actually some of the laziest people in the world. You want to be a hard worker, well look at the people who are laying brick and doing construction work. Look at the people who are cleaning or offices, that's really hard work. It's also work that many times is very low paid. I'm not knocking or criticizing that work, when I am suggesting is, those who are most productive, are not simply trying to work harder.

It's not longer hours, it's not harder work. It's certainly not more physical work they're looking for is to be smarter, better, remarkable. Different. And to create something a product or a service or an experience that will make people sit up, pay attention, talk about it. to reward them and want to deal with them. That's what highly productive people do.

So, yeah, some of it is hard work. Some of it is pure, hard work. But you can't look at it just as hard work. You've got to find a way where there's joy there for you. I think I work hard. My Courses are literally 1,000% longer than most of my competitors courses.

So yeah, I can say, I work hard. But I also create my courses quite often in less time than my competitors do. Because I'm looking to do things better, smarter, faster. That's what you should be doing too.

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