Find other people in your niche and follow them on Twitter, and like them on Facebook and follow their business pages on Facebook. I'm not suggesting you spend four hours a day on Twitter and waste a lot of time. But certainly follow up, see what they're doing because there are some fields, some niches where Twitter doesn't seem to have that big of an impact for anyone. My field is one of them. I'm on Twitter, I repost my daily public speaking tips every day on Twitter, and on Facebook, but as far as I can tell, I don't see a lot of my competitors seemingly getting a lot of new business through Twitter or Facebook, so I do follow them. But I don't spend that much time on Twitter.

I do follow my competitors on Facebook. I like to see what they're up to. Sometimes I don't steal their ideas, but it sometimes motivates me. I'll see them give a tip on some aspect of public Speaking, I'll disagree with it. I'll do a how to video where I am debunking a common perception of something. I'm not going to trash my competitors by name.

But I may reference in general of viewpoint and then explain why I have a counter view. All of this builds my expertise. All of this keeps me cutting edge. And while I don't necessarily look the youngest public speaking media trainer, ever, as I get older, and I'm in this more and more, I'm learning more and I'm constantly trying to get information from every single source, so I can stay ahead. And so when a client or prospect is talking to me, they can never say that they hired another firm because that firm offered something I didn't say that would be my worst nightmare. And that's not happening.