I mentioned to you I'm agnostic on what formats you use to learn from whether it's YouTube videos, podcasts, radio programs, there's so many sources of great information, Ted Talks. But there is one that deserves a higher priority in your own mind, and I believe in the minds of highly productive people, and that is books. The beauty of a book is even a short book is a really sustained deep focus on something it's almost by definition deeper than any newspaper story online blog post because someone spent, typically months if not years, thinking about that subject. We live in a world where there's superficial information about anything and everything, go to Wikipedia and get a couple of great pages on almost anything. Books allow you to go much deeper more in depth. And highly productive people know that in a world where information is free and the superficial is out there, anyone can grab off Google for two seconds.

The real value is when you can go deep. When you can scratch far beneath the surface. That's where you add more value. That's where people are willing to pay you. More money for your time, your expertise for your product. Again, not everything is about money, but it's where the depth is.

And that's why I believe highly productive people typically spend at least some time every day actually reading a book can be digital can be on your cell phone, iPad, doesn't have to be paper. But by spending time in a book, you're more likely to truly learn something in depth that could then be used to give you more depth and something thing else you do in your life.