Here's a secret I think you don't see it in many places. I genuinely believe it. It sounds like some kind of motivational, schlocky stuff but it really isn't. It is something that will guide you through everything else in your business. Here's the tip. The number one I know that sounds like some rah rah boosterism, but it's not.
I need you to pick a niche. Nisha, some prefer be pronounced, where you genuinely feel that if you're not number one in the world now, you truly can be I decided, in my own mind, I was going to be the number one public speaking media trainer expert in the world. No one else thought that but I visualized that I thought that to myself and I went about brick by brick ways of putting that together to make it meaningful to other people. For one thing I wrote it into by a biography and when I was introduced on TV shows and radio shows, sometimes the host would read it right back as I'd written it. That gave evidence I marketed myself around the world. So when I named my company media training worldwide, at that point, I'd done one free training in one other country.
That was the extent of my worldwide experience. Since then, I've trained in 30 countries, and will soon have trained in all six continents if if you're not going to count Antarctica. So I've grown into it because I believe in this positioning of that, I'm number one. Now I honestly believe I'm number one to other presentation coaches and media fighters think they are possibly, but I can legitimately with a straight face. make the case that I'm in the best in the world. I have more videos on the subject than anyone else.
If you go to YouTube and type in media training, My video shows up number one. I am in the Guinness Book of World Records for most talk show appearances ever in a 24 hour period. My book, secret to foolproof presentations went to number one on the USA Today bestseller lists. So there are many, many, many situations where I can make the case I'm number one, I have more online courses on places like Udemy and other platforms more than 100 more than anyone else in the world. Now, someone else could of course say, well, I've got a different metric or I don't agree that your metrics are most important fine, but at least they're debating on my terms, once you've defined yourself is number one, several things happen. It motivates you to actually work harder be number one to research everything else that's out there to be on top and be better than what everyone else is doing.
It motivates you to market yourself that way. It motivates you to charge that way. And you can actually charge more you can actually get more people pay for a luxury item, you know, you pay a lot less for a 10 year old Toyota Corolla, then you do a brand new top of the line, BMW, Mercedes, or whatever your luxury car is of choice. There are $500 cars and there are $500,000 cars. When you position yourself as number one in a particular category, people will pay more. And when you have more money, you can reinvest that better websites, better marketing.
You might not ever want to hire staff or have headquarters or office. I'm not advocating you waste money. But by positioning yourself as number one, it gets you focused in a way and It allows people who are looking for the best to feel comfortable with you. Too many freelancers are like, well, I just do the same stuff everyone else does. You want an hour massage, I show up for an hour, you want a plain vanilla website, I do a plain vanilla website. Now, if you're selling yourself as a plain vanilla website developer, you're very quickly going to be working for $5 a day.
If you position yourself as the number one web developer in the world who specializes in making hedge fund websites that will generate inflows of capital, you could probably charge a whole lot more. I don't know anyone who does that. But that that's an example of a highly specific niche. So I think you need to get comfortable with the idea that you can be the best at something. Now I know personally, public speaking experts subject matter Matter Experts from my time as president of the National Speakers Association, New York chapter, and I could tell you a lot of the people who are most successful, it's not because of academic credentials, the ones I know who are most successful are all dropouts. It's not because they're good looking.
They're not. It's because they narrowed their focus. And said, I'm number one in this. Because they have a very, very focus, strong focus. They eliminate a lot of distractions, and they went deeper and deeper into their niche. They created more content, more expertise, more testimonials, more references, more, more and more deeper.
And that's the cornerstone to their success. So I want you to look at the various things you're thinking of doing for your Freelancer career or what you're already doing. An ask yourself, what's it gonna take for you to Truly position yourself as number one in the whole world, if not the whole world, at least your geographic area.